Journal of Social Marketing: Volume 11 Issue 3

Social branding framework to address smoking among alternative peer crowd teens

Carolyn Ann Stalgaitis, Jeffrey Washington Jordan, Mayo Djakaria, Daniel J. Saggese

This paper aims to describe the Social Branding framework, which uses lifestyle branding to change behaviour within psychographically-defined target audiences. Syke, a Social…

Predictors of recycling behavior: the role of self-conscious emotions

Narjes Haj-Salem, MohD Ahmad Al-Hawari

The purpose of this study is to develop a model that integrates self-conscious emotions (i.e. anticipated guilt and anticipated pride) alongside the theory of planned behavior’s…

The role of norms in predicting waste sorting behavior

Budi Setiawan, Adi Zakaria Afiff, Ignatius Heruwasto

This study aims to examine the role of personal and subjective norms in predicting waste sorting, an increasingly relevant pro-environmental behavior.

A review of social marketing interventions in low- and middle-income countries (2010–2019)

David James Schmidtke, Krzysztof Kubacki, Sharyn Rundle-Thiele

This study aims to review social marketing interventions reported in peer-reviewed literature from 2010 to 2019 that were conducted in low- and middle-income countries (LMICs)…

Measuring, evaluating, and documenting social marketing impact

V. Dao Truong, X. Dam Dong, Stephen Graham Saunders, Quynh Pham, Hanh Nguyen, Ngoc Anh Tran

This paper aims to examine how social marketing intervention programmes to measure, evaluate and document social marketing impact.

Antecedents and consequences of corporate social responsibility: a meta-analysis

Fernando de Oliveira Santini, Wagner Junior Ladeira, Marlon Dalmoro, Celso Augusto de Matos

This study aims to consolidate finds about corporate social responsibility (CSR) by conducting a meta-analysis. CSR is a topic present in both academic and practitioner…

Social marketing hackers

Maria M. Raciti

Social marketing has come of age. Today, we are a legitimate discipline with a wealth of empirical evidence that manifestly demonstrates the ability to bring about behaviour…