Journal of Social Marketing: Volume 12 Issue 3

Guest editorial: Introduction to the 50th anniversary special issue

Michael Basil

Examining 50 years of social marketing through a bibliometric and science mapping analysis

Jessica Salgado Sequeiros, Arturo Molina-Collado, Mar Gómez-Rico, Debra Basil

Through a bibliometric analysis and scientific mapping, this study aims to examine research in the field of social marketing over the past 50 years and to propose a future…

Social marketing at 50: towards an epistemological expansion of the discipline to embrace diversity. A Viewpoint

Erik Cateriano-Arévalo, Saud Alrakhayes, Liz Foote, Tamanna Hussain, Krystle Lai, Lucy Nyundo

This study aims to mark the 50th anniversary of social marketing as an innovative social change discipline; this viewpoint reviews “epistemological diversity” within social…

Social marketing AS pedagogy

Ann-Marie Kennedy, Ekant Veer, Joya Ananda Kemper

This study aims to share the use of social marketing as pedagogy and provide a transformative social marketing pedagogy for social marketing educators. By this, the authors mean…

Social marketing: ready to help revolutionise marketing education

Fiona Harris

This paper aims to explore ways through which social marketing could help to revolutionise marketing education and argues that this change is needed now. The world is confronting…