Journal of Social Marketing: Volume 13 Issue 1

The restless desire for the new versus sustainability: the pressing need for social marketing in fashion industry

Deniz Atik, Zeynep Ozdamar Ertekin

Detrimental impacts on social and ecological well-being of excessive fashion consumption and production practices are posing threats on future generations. Therefore, the need for…

Goal-framing theory in environmental behaviours: review, future research agenda and possible applications in behavioural change

Natália Rohenkohl do Canto, Klaus G. Grunert, Marcia Dutra de Barcellos

Preserving the environment is fundamental to the planet’s long-term sustainability, but attempts to promote pro-environmental behaviours often do not take into account the…

Health communication for behavior change: evolution of a marketing framework

Sonal Arora, Mahim Sagar

This study aims to present a novel framework of “communication-led behavioral intention” in an effort to aid in the process of planning and coordinating social marketing campaigns…

The best person for the job is the most qualified, right? An experimental study about Islamophobia in hiring practices

Yassmeen El Maohub, Natalie Rangelov, L. Suzanne Suggs

Islamophobia is a growing social problem that leads to the discrimination of Muslims. Using Group Conflict Theory and the Integrated Threat Theory as the theoretical frameworks…

Timeless principles of social marketing communication: a comparison of the Spanish flu and COVID-19 pandemic communication in South Korea

Seongwon Choi, Thomas Powers

The purpose of this paper is to highlight the core tenets of social marketing communications in managing acute infectious disease outbreaks based on a historical review of two…

When individual action requires collective approval: a roadmap for solar power adoption by strata property owners

Ben Charters, Troy Heffernan, Matthew Daly

This paper aims to examine a situation in which individual action requires collective approval – solar power adoption in strata properties – and offers a…

The plastic of the future: determinants for switching intention from synthetic to biodegradable plastics among the young consumers

Taofeeq Durojaye Moshood, Gusman Nawanir, Fatimah Mahmud, Mohd Hanafiah bin Ahmad, Fazeeda Mohamad, Airin AbdulGhani

This study aims to examine the young Malaysian consumers’ switching intention from synthetic to biodegradable plastics. This research shows the factors affecting young Malaysian…