Journal of Social Marketing: Volume 13 Issue 4

“Having our say”: a micro-level perspective in understanding sports clubs’ membership and active participation

Foula Z. Kopanidis

This study aims to examine the drivers of membership at the micro-level to influence club retention rates and promote positive health-related behaviours through encouraging active…

The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults: the mediating role of empathy and psychological reactance

Youngjee Ko, Hanyoung Kim, Youngji Seo, Jeong-Yeob Han, Hye Jin Yoon, Jongmin Lee, Ja Kyung Seo

Successful social marketing campaign to promote COVID-19 vaccination for the unvaccinated relies on increasing positive reactions but also reducing negative responses to…

Formative research for a social marketing safety campaign at a biomedical research facility

Carolyn A. Lagoe, Derek Newcomer, Ashley Fico

The purpose of this study is to consider the potential use of social marketing to enhance safety compliance in a biomedical research laboratory.

Social marketing framework for anti-littering behavior: an integrated serial mediation model

Ranjit Kaur, Jagwinder Singh

Littering has been identified as a significant social issue in India that has negative impact on the environment as well as public health. Social marketing is a powerful tool for…

Exploring the relationship between car brands and risky driving

Alan Tapp, George Marian Ursachi, Dan Campsall

Critical social marketing can play a vital role in countering the consequences of behaviours toxified by commercial marketing. This paper aims to hypothesise that auto sector…

Preparing for retirement: the influence of message frame, message appeal and life stage

Andrea Gaye Fenton, Sean Sands, Carla Ferraro, Jason Ian Pallant, Eraj Ghafoori

Although saving for retirement is critical, many people are reluctant to contribute money now in anticipation of a future event, namely their retirement. This study aims to…

The effects of inoculation and narrative messages on texting and driving among college students

Sarah A. Geegan, Bobi Ivanov, Kimberly A. Parker, Stephen A. Rains, John A. Banas

Research is needed regarding how to influence young adults’ patterns of cell phone use while driving, amid social pressures to stay connected to their peers. Such insight could…

Advertising to reduce meat consumption: positive framing versus negative framing effects on attention

Caitlin Zunckel, Pragasen Pillay, Mark Hamilton Drummond, David Rosenstein

Due to the paucity of research examining message framing strategies and attention in anti-consumption advertisements, this study aims to determine whether there is a significant…

Perceptions underlying road safety behaviours of drivers in urban Ghana – a health-belief and planned behaviour perspective

Raphael Odoom, Priscilla Teika Odoom, Mavis Essandoh

The study aims to examine social-psychological beliefs and personality traits and their linkage with driver predispositions and road safety behaviour grounded on notions derived…