Journal of Social Marketing: Volume 2 Issue 1

Improving parents' child‐feeding practices: a social marketing challenge

Simone Pettigrew, Melanie Pescud

The purpose of this paper is to evaluate the ability of a social marketing intervention to provide families with specific nutrition information, stimulate family discussions on…

Overcoming the self‐image incongruency of non‐cyclists

Sarah Leonard, Fiona Spotswood, Alan Tapp

The image of cyclists has been increasingly recognised as an important factor in social marketing programmes aimed at increasing cycling. The purpose of this paper is to present…

Macro‐social marketing and social engineering: a systems approach

Ann‐Marie Kennedy, Andrew Parsons

The purpose of this paper is to show how macro‐social marketing and social engineering can be integrated and to illustrate their use by governments as part of a positive social…

A strategy for advancing social marketing: Social marketing projects in introductory marketing courses

Jane McKay‐Nesbitt, Carol W. DeMoranville, Dan McNally

The purpose of this paper is to contend that one way to advance the social marketing discipline is by introducing students to social marketing concepts during the early stages of…

Influencing positive financial behaviors: the social marketing solution

Nancy R. Lee, Margaret Miller

Influencing positive financial behaviors is the natural next frontier for social marketers to “get serious about”, as there are clear behaviors that, once adopted by target…

Editorial

Andrew McAuley