Journal of Social Marketing: Volume 2 Issue 2

Marketing social marketing

Matthew Wood

The purpose of this paper is to critically evaluate the state of social marketing in the light of the Second World Social Marketing Conference. The paper refers to keynote…

Social marketing at a critical turning point

Tom Beall, Jennifer Wayman, Heidi D'Agostino, Angie Liang, Cara Perellis

The purpose of this paper is to provide insights into what social marketers see as trends, issues, and opportunities emerging within social marketing globally.

Transformative social marketing: co‐creating the social marketing discipline and brand

R. Craig Lefebvre

The purpose of this paper is to explore the field of social marketing. The field needs to evaluate what works, and more importantly for it to prosper and remain relevant, it must…

Social marketing at the right place and right time with new media

Jay M. Bernhardt, Darren Mays, Amanda K. Hall

The purpose of this paper is to seek to discuss how the new media revolution can improve social marketing by bringing the “place” (one of four P's from the marketing mix) closer…

Critical social marketing: investigating alcohol marketing in the developing world

Tom Farrell, Ross Gordon

The World Health Organization (WHO) has expressed concern regarding alcohol consumption and related harms in developing nations. Concomitantly a growing evidence base suggests…

Guest editorial

Jeff French