Table of contents
Some reasonable but uncomfortable questions about social marketing
Fiona Spotswood, Jeff French, Alan Tapp, Martine SteadThe purpose of this paper is to explore the scope of social marketing by re-examining some of its core concepts: the balance between the “wants” of individuals with the “needs” of…
The contribution of marketing to school-based program evaluation
Bill Page, Anne SharpThe purpose of this paper is to outline the contribution of marketing to program evaluation in the school sector. Schools are increasingly the target of government-funded…
Social marketing and alcohol misuse prevention in German-speaking countries
Dominic Wettstein, L. Suzanne Suggs, Christiane LelligDespite social marketing being widely adopted in English-speaking countries, there is limited evidence of it being adopted in German language countries. Alcohol misuse is a social…
Web 2.0: an assessment of social marketing principles
Jennifer Allyson Dooley, Sandra C. Jones, Don Iverson– The purpose of this paper is to examine the use of social marketing principles in Web 2.0 commercial and social marketing campaigns.
The marketing matrix
Gerard Hastings– The purpose of this paper is to question the role of corporate marketing in society and suggest ways of combating it.
ISSN:
2042-6763Online date, start – end:
2011Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Ann-Marie Kennedy