Journal of Social Marketing: Volume 3 Issue 1

Examining price promotions, venue and place of residence as predictors of alcohol consumption

Maria Raciti, Rebecca O'Hara, Bishnu Sharma, Karin Reinhard, Fiona Davies

The purpose of this study is to understand the effect of price promotions, venue and place of residence on low‐risk, risky and high‐risk alcohol consumption behaviour of young…

Teens' blog accounts of the role of adults in youth alcohol consumption

Simone Pettigrew, Melanie Pescud, Wade Jarvis, Dave Webb

The purpose of this paper is to discuss the role of parents and other adults in preventing and facilitating teen binge drinking.

NIDA engages teens through its blog: lessons learned

Everly Macario, Carol Krause, Jennifer Cooke Katt, Shelley Caplan, Robin Stevens Payes, Alexandra Bornkessel

The purpose of this case study is to examine the National Institute on Drug Abuse's (NIDA) use of its Sara Bellum Blog (SBB) as a means of engaging teens in the science behind…

“Lose 30 lbs in 30 days”: Assigning responsibility for deceptive advertising of weight‐loss products

Julie A. Pirsch, Stacy Landreth Grau, Michael Jay Polonsky

The aim of this paper is to outline key social marketing issues apparent in deceptive weight‐loss advertising, from the perspective of government policy‐makers, manufacturers, the…

Perceived risk mediates the impact of mood on the effectiveness of health PSAs: Implications for public health marketing

Sela Sar, George Anghelcev

The aim of the paper is to investigate the impact of pre‐existing audience mood on responses to health public service advertisements (PSAs). The paper also aims to show the…