Journal of Social Marketing: Volume 5 Issue 4

Marketing and social enterprises: implications for social marketing

Alex Mitchell, Judith Madill, Samia Chreim

The purpose of this paper is to build understanding of the concept of social enterprise in the social marketing community and to report on empirical research designed to develop…

Capturing experiences as they happen: diary data collection for social marketing

Suzan Burton, Paul Nesbit

This study aims to show how diary-style voice recordings can be used to provide social marketers with greater insights into the influences on behaviour than those obtained from…

Caroline Elementary School’s hybrid garden: a case study in social marketing

G. Scott Erickson, Marlene Barken, David Barken

This study aims to examine the installation of a garden at an elementary school. Bringing in elements of healthy eating choices, the local food movement and social marketing…

Comparing short- and long-term breastfeeding models

Gonzalo Diaz Meneses, Ignacio Luri Rodríguez

The purpose of this paper is, as the health benefits of breastfeeding for mother and child have already been fully ascertained, to highlight the differences on why short- and…

The internationalisation of social marketing research

V. Dao Truong, Nam V.H. Dang, C. Michael Hall, X. Dam Dong

This paper aims to investigate the internationalisation of social marketing research. Since the social marketing concept was introduced, it has captured increased research…

Introduction to the special issue

Michael Basil