Journal of Social Marketing: Volume 7 Issue 4

Guest editorial

Nadia Zainuddin, Rebekah Russell-Bennett

Two converging paths: behavioural sciences and social marketing for better policies

François J. Dessart, René van Bavel

This commentary argues that social marketing and the application of behavioural sciences to policy constitute two converging paths towards better policies. It highlights points of…

A social marketer, a geographer, and an engineer walk into a bar: Reflections on energy + Illawarra and undertaking interdisciplinary projects

Ross Gordon, Gordon Waitt, Paul Cooper

This paper aims to contribute to contemporary debates about interdisciplinarity and social marketing by presenting the critical reflections of a social marketer, a human…

Approaching the wicked problem of obesity: an introduction to the food system compass

Joy Parkinson, Chris Dubelaar, Julia Carins, Stephen Holden, Fiona Newton, Melanie Pescud

The purpose of this paper is to focus on food consumption as part of the wicked problem of obesity. Specifically, the authors seek to explore the complex interplay between…

Exploring value destruction in social marketing services

Cheryl Leo, Nadia Zainuddin

This paper seeks to draw from services marketing theory as an alternative and under-used pathway to social and behaviour change for the achievement of societal well-being. Social…

Preventing suicide in Montana: a community-based theatre intervention

Sarah N. Keller, Timothy Wilkinson

This study aims to examine whether a community-based suicide prevention project could increase willingness to seek professional help for suicidal ideation among young people.