Journal of Social Marketing: Volume 8 Issue 3

Upstream social marketing strategy

Ann-Marie Kennedy, Joya A. Kemper, Andrew Grant Parsons

This paper aims to provide guidelines for upstream social marketing strategy on to whom, how and when social marketers can undertake upstream social marketing.

Gaming attribute preferences in social marketing programmes: Meaning matters more than rewards

Timo Dietrich, Rory Mulcahy, Kathy Knox

There is growing evidence that serious games can be an effective tool in social marketing programmes. Although multiple (serious) game attribute frameworks exist, there is limited…

The Fakegate scandal: Social marketing ethics in promoting a difficult-to-sell good cause

Erik L. Olson

Although ethics are frequently debated within the social marketing literature, there has been very little empirical study of deliberate ethical transgressions in promoting a good…

Going with the flow: Young motorcyclists’ misperceived norms and motorcycle speeding behaviour

Hue Trong Duong, Lukas Parker

This paper aims to examine motorcycle driving norms and their implications for social marketing practice. It investigates whether misperceptions of descriptive norms related to…

A systematic review of the efficacy of alcohol warning labels: Insights from qualitative and quantitative research in the new millennium

Louise M. Hassan, Edward Shiu

The placement of warning labels on alcoholic beverages is a policy area with renewed interest, yet a strong evidence base regarding the efficacy of text-based or pictorial warning…