Journal of Social Marketing: Volume 9 Issue 1

Guest editorial

W. Douglas Evans, Jeff French

A national policy process on social marketing

Carlos Oliveira Santos

Since 2004, the British Government has delivered a national policy on social marketing that has created a new frame of reference in this field. This paper aims to study the…

The importance of shared beliefs for social marketing programmes

Citlali Calderon

When social marketing tries to influence behaviours to increase societal welfare, erroneous shared beliefs of the target audiences can become impediments to success. The purpose…

A tale of complexity

Hamilton Coimbra Carvalho, José Afonso Mazzon, Joaquim Rocha Santos

The purpose of this paper is the development of a framework to address complex social problems. The paper proposes an integrative framework inspired in complexity sciences, using…

Using system dynamics modeling to evaluate a community-based social marketing framework: A computer simulation study

Brian Joseph Biroscak, Carol Bryant, Mahmooda Khaliq, Tali Schneider, Anthony Dominic Panzera, Anita Courtney, Claudia Parvanta, Peter Hovmand

Community coalitions are an important part of the public milieu and subject to similar external pressures as other publicly funded organizations – including changes in required…

Resilience research and social marketing: the route to sustainable behaviour change

Matthew Wood

This paper aims to argue that resilience – and its underlying socio-ecological perspective – is a critical concept that could serve to integrate different views on, and approaches…

What’s health got to do with it?: Influencing cookstove uptake in Cambodia through behaviour change communication

Fiona Lambe, Oliver Johnson, Caroline Ochieng, Lillian Diaz, Koheun Lee

Clean cookstoves have emerged over the past half century as an important technological innovation to reduce indoor air pollution from cooking with traditional fuels. However…

Special WSMC edition paper: What is this thing called money? Economic abuse in young adult relationships

Jozica Johanna Kutin, Mike Reid, Roslyn Russell

This paper aims to investigate how economic abuse manifests in young adult relationships from the perspective of practice experts to inform the role of social marketing in…