Sport, Business and Management: Volume 11 Issue 1

Guest editorial

Tim Ströbel, Maximilian Stieler, Pascal Stegmann

Stadium visitors' smartphone usage and digital resource integration

Chris Horbel, Christoph Buck, Sören Diel, Riccardo Reith, Yannic Walter

Smartphones have become ubiquitous devices that enable individuals to integrate digital resources in virtually all value co-creation processes, including visiting sport events…

Digitalization in organized sport – usage of digital instruments in voluntary sports clubs depending on club's goals and organizational capacity

Peter Ehnold, Eric Faß, Dirk Steinbach, Torsten Schlesinger

The intention of this paper is to identify the scope and purpose of the use of digital tools in voluntary sports clubs (VSCs) and to identify club-specific factors that influence…

Club fan shop or not? A conjoint analysis of online jersey purchase behavior

Dominic Habenstein, Katharina Kirchhoff, Torsten Schlesinger

The relevance of merchandise for professional football clubs is uncontroversial. Especially the constantly growing e-commerce sales elicits disruptive market changes such as…

“What's next? Calling beer-drinking a sport?!”: virtual resistance to considering eSport as sport

Anne Tjønndal

The purpose of this paper is to study virtual resistance towards the introduction of Norway's first professional eSport league in the category of sport video games (SVGs), Eserien…

Mediating effect of esports content live streaming in the relationship between esports recreational gameplay and esports event broadcast

Wooyoung William Jang, Kevin K. Byon, Thomas A. Baker III, Yosuke Tsuji

Recently, Jang and Byon (2020) found that esports recreational gameplay consumption is causally linked to esports online media consumption. In the context of esports…