Sport, Business and Management: Volume 13 Issue 2

The impact of special events and fan–player bonding on identified fan consumption – a study of professional soccer in the USA

Diego Gutierrez, James J. Zboja, Kristie Briggs, Kathleen M. Sheehan

The primary purpose of this study is to examine how fan attendance at team special events and player appearances impact fan consumption (as measured by merchandise sales)…

Federated networks in England and Australia cricket: a model of economic dependency and financial insecurity

Robbie Millar, Daniel Plumley, Rob Wilson, Geoff Dickson

The purpose of this study is to critically examine the financial health and performance of the English and Australian cricket networks. This includes the county cricket clubs…

Implications for tourism management of including uncertainty in the estimation of the economic impact of sports events

Jesyca Salgado Barandela, Angel Barajas, Patricio Sanchez-Fernandez

Studies that measure the economic impact of events usually disclose deterministic results. This situation implies a methodological problem that compromises the veracity of the…

A qualitative exploration of the franchise establishment process: a case study analysis of “Moana Pasifika” and “Fijian Drua”

Joseph Davies, Daniel Read

League expansion involves a significant investment of time, money and resources. Therefore, ensuring the success of new franchises is imperative to the commercial health of a…

Impacts of game attractiveness and color of message on sport viewers' attention to prosocial message: an eye-tracking study

Behnam (Abdolreza) Oboudi, Alireza Elahi, Hossein Akbari Yazdi, Do Young Pyun

In recent years, neurophysiological tools have been vastly applied in sport marketing research. Eye tracking, a pervasive sensor technology, has received a growing interest to…

Performance prediction of basketball players using automated personality mining with twitter data

Dominik Siemon, Jörn Wessels

The purpose of this paper is to use Twitter data to mine personality traits of basketball players to predict their performance in the National Basketball Association (NBA).

Examining racial discrimination in fantasy team selection: the case of Czech soccer fans

Vojtech Kotrba, Brendan Dwyer

Recently, efforts to fight discriminatory behaviour in many sports and to eliminate racial preferences among fans have intensified. However, uncovering discriminatory preferences…