Sport, Business and Management: Volume 6 Issue 5
Strapline:
An international journalTable of contents - European Academy of Management 2015 conference: Managing Sport SIG special issue
Guest Editors: Mathieu Winand, Harald Dolles
The impact of brand associations on brand loyalty in the football industry: A comparison of fans from developed and emerging football markets
Daniel Maderer, Dirk Holtbruegge, Rachel WoodlandThe purpose of this paper is to explore the impact of brand associations on brand loyalty of fans toward professional football clubs in developed and emerging football markets…
Sport-related branded entertainment: the Red Bull phenomenon
Reinhard E. Kunz, Franziska Elsässer, James SantomierThe purpose of this paper is to introduce a conceptual model of branded entertainment into sport marketing and highlight Red Bull’s strategy as a “best practice”. Branded…
Psychosocial benefits from participating in an adventure expedition race
Reidar J. Mykletun, Laura MazzaThe purpose of this paper is to identify psychosocial benefits that the race participants gained from participating in an adventure race (AR). The sample studied were participants…
How industry competition ruined windsurfing
Stuart Thomas, Jason PottsThe purpose of this paper is to investigate a competitive evolutionary process we call “innovation overshooting” that has been observed in equipment-based sports, using…
Professional football clubs retail branding strategies
Adam Szymoszowskyj, Mathieu Winand, Dimitrios Kolyperas, Leigh SparksWhile some football clubs are recognised as popular brands, little is known about the way they leverage their brand in their merchandise retailing. To address this gap the purpose…
ISSN:
2042-678XOnline date, start – end:
2011Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Kwame Agyemang