Arts Marketing: An International Journal: Volume 3 Issue 2
Subject:
Table of contents
An exploratory investigation into the role of a research and development programme on future craft practice
Louise Valentine, Ian Fillis, Georgina FollettThe purpose of this paper is to assess the effectiveness of a research and development programme on improving craft practice through the provision of mentoring by academic…
672
Why producers of music use discourses of consumption (and why we shouldn’t think that makes them prosumers)
Robert Cluley– The purpose of this paper is to demonstrate how people making music represent their production activities using images of consumption.
535
Understanding value from arts sponsorship: a social exchange theory perspective
Anna Tyrie, Shelagh FergusonSocial exchange theory literature posits that a relationship is dependent on the strength of its social interactions and is clear upon the role of trust, power and commitment…
1913
Sustainable touring: exploring value creation through social marketing
Stephen HendersonThe purpose of this paper is to examine the social marketing-based approach to live performance adopted by Jack Johnson and its potential as the basis of a developmental model for…
3876