Table of contents - Special Issue: The online and offline impacts of Covid-19 on arts and cultural marketing.
Guest Editors: Ian Fillis, Kim Lehman, Ruth Rentschler, Boram Lee
Digital audiovisual content in marketing and distributing cultural products during the COVID-19 pandemic in Greece
Nikolaos Gryllakis, Maria MatsiolaThe aim of the present study is to reflect upon the use of digital audiovisual content for the marketing of cultural events in the relative organisations and foundations during…
“We need to keep making stuff, regardless of what the situation is”: creativity and the film festival sector during COVID-19
Stuart Richards, Jessica PacellaIn-person film festival experiences have faced uncertain futures since the spread of COVID-19. Snap-lockdowns, unclear and rapidly changing rules to public density allowances in…
Digital Skills for Performance: a framework for assessing current and future digital skills needs in the performing arts sector
Aleksandra Webb, James LaytonThe COVID-19 pandemic has accelerated the need to embrace digital ways of producing work and reaching audiences in the hard-hit sectors such as performing arts. In the context of…
Arts marketing during COVID-19: a critical review and theoretical integration
Ian Fillis, Kim Lehman, Ruth Rentschler, Boram LeeThis paper aims to provide clarity on arts marketing during COVID-19 by undertaking a critical review and theoretical integration of published cultural and creative industries…
ISSN:
2056-4945Renamed from:
Arts Marketing: An International JournalOnline date, start – end:
2015Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Laurie Meamber