Spanish Journal of Marketing - ESIC: Volume 24 Issue 3 , Open Access

A consumer engagement systematic review: synthesis and research agenda

Ricardo Godinho Bilro, Sandra Maria Correia Loureiro

This paper aims to review the existing literature about consumer engagement, provide an accurate mapping of this research field, propose a consumer engagement typology and a…

The influence of corporate social responsibility activities on customer value co-creation: the mediating role of relationship marketing orientation

Muhammad Mubushar, Norizan Bt Jaafar, Rossazana Ab Rahim

This paper aims to investigate the impact of external stakeholders-related corporate social responsibility (CSR) activities (local community and suppliers) on customer value…

The influence of consumer personality traits on mobile shopping intention

Zaira Camoiras-Rodriguez, Concepción Varela

This study aims to increase the understanding of the drivers of mobile shopping, by analyzing when and how two personality traits – value consciousness and shopping enjoyment  

Retailing technology: do consumers care?

Alfonso Valdez Cervantes, Ana Franco

Disruptive retailing technologies improve productivity and cost optimization, but there is a lack of academic literature about their effects on shoppers’ perceptions and…

Between love and boycott: a story of dual origin brands

Dalia Abdelwahab, Nadia Jiménez, Sonia San-Martín, Jana Prodanova

This research aims to address ethnocentric consumers’ willingness to boycott dual origin brands, in the particular case of national brands linked to a very specific regional…

Who says waiting is boring? How consumer narratives within online communities help reduce stress while waiting

Mahmud Hassan, Rumman Hassan

Waiting is associated with pain and stress that leads to frustration. However, consumer narratives may help cope with the stress associated with such waiting. This study aims to…

Culinary travel experiences, quality of life and loyalty

José Manuel Hernández-Mogollón, Elide Di-Clemente, Ana María Campón-Cerro

This paper aims to develop an original model in the context of food-based experiences considering new experiential variables, such as to experience quality, memorability and…