Spanish Journal of Marketing - ESIC: Volume 26 Issue 2 , Open Access

Service research: past, present and future research agenda

Hasan Evrim Arici, Mehmet Ali Köseoglu, Levent Altinay

This study aims to explore past and present service research and to provide a future research agenda for service researchers by presenting a big picture of the intellectual…

Drivers of purchase intention in Instagram Commerce

Doaa Herzallah, Francisco Muñoz-Leiva, Francisco Liebana-Cabanillas

This study aims to analyze the factors that drive purchases via Instagram and contribute to the growth of Instagram Commerce and examine the moderating role of gender, age and…

Weaknesses and strengths of online marketing websites

Sara Herrada-Lores, M. Ángeles Iniesta-Bonillo, Antonia Estrella-Ramón

Websites are the most important element of company strategy in the digital space. Therefore, establishing strategic management of online business is essential to improve firm…

Factors that make a destination fascinating and motivate (re)visit

Rosângela Andrade Pessoa, Oderlene Oliveira, Lucas Lopes Ferreira Souza

This paper aims to identify how destination fascination is perceived by all participants involved in the tourism sector.

Utilitarian, hedonic, and self-esteem motives in online shopping

Indrawati Indrawati, Gadang Ramantoko, Tri Widarmanti, Izzatdin Abdul Aziz, Farhat Ullah Khan

The study aims to analyze the influence of hedonic, utilitarian, and self-esteem motivations on online shopping behavior. Likewise, the mediating role of impulsive shopping and…

When and why consumers choose supersized food?

Asim Qazi, Veronique Cova, Shahid Hussain, Ubedullah Khoso

This study aims to achieve three objectives: to explore the perception of consumers about supersized foods (in both pre- and post-consumption scenarios), to identify why consumers…

The influence of sellers’ ethical behaviour on customer’s loyalty, satisfaction and trust

Hossein Mansouri, Saeed Sadeghi Boroujerdi, Maizaitulaidawati Md Husin

This study aims to examine the relationship between sellers’ ethical behaviour and customer loyalty. The mediating effect of trust and satisfaction in the relationship between…