Spanish Journal of Marketing - ESIC: Volume 26 Issue 3 , Open Access

Advertising acceptance via smart speakers

João Guerreiro, Sandra Maria Correia Loureiro, Carolina Ribeiro

The influence of technology on marketing communications is rising in both applications and value created. Artificial intelligence (AI) and, as a result, smart speakers are…

The risks and benefits of Internet of Things (IoT) and their influence on smartwatch use

Tahereh Saheb, Francisco J. Liébana Cabanillas, Elena Higueras

This study aims to determine how Internet of Things (IoT) risks and benefits affect both the intention to use and actual use of a smartwatch.

Internet of Things (IoT) in smart tourism: a literature review

Chowdhury Noushin Novera, Zobayer Ahmed, Rafsanjany Kushol, Peter Wanke, Md. Abul Kalam Azad

Although there has been a significant amount of research on Smart Tourism, the articles have not yet been combined into a thorough literature review that can examine research…

Customers’ continuance usage of mobile payment during the COVID-19 pandemic

Istijanto, Indria Handoko

The COVID-19 pandemic has significantly affected how consumers make payment choices. This study aims to develop a comprehensive model explaining customers’ continuance usage of…

Understanding mobile e-wallet consumers’ intentions and user behavior

Ahmed Taher Esawe

This study aims to investigate the factors that influence behavioral intention (BI) and usage of e-wallets by extending the unified theory of acceptance and use of technology…

Does the use of technology create technology engagement? Comparing three structural models

Cristina Calvo-Porral, Rogelio Pesqueira-Sanchez

Some aspects of technology behaviour remain unclear, such as the generation of technology use and engagement. So, this study aims to address the following question: does…