Table of contents
From SNS stressors’ perspectives to understand prosocial behavior: a contingency model
Li-Chun Hsu, Hsin-Yi KaoWith the high penetration rate of the Internet and the prevalence of social networking sites (SNSs), the negative emotions caused by stressors on SNS have become an important…
49
Factors affecting psychological ownership in playful consumption experience
Muhammad Faisal Shahzad, Jari SaloThis study undertakes a comprehensive exploration of the relationships between psychological ownership (PO) in playful consumption and its substantial impact on consumer happiness…
170
Warmth or competence: understanding the effect of brand perception on purchase intention via online reviews
Baoku Li, Yafeng NanThe purpose of this paper is to explore the main effect of brand perception (brand warmth vs brand competence) on purchase intention, the mediating effect of brand love and the…
839
ISSN:
2516-7480Online date, start – end:
2018Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Chenting Su
- Dr Cheng Wang
- Prof Xiucheng Fan