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Journal cover: Benchmarking: An International Journal

Benchmarking: An International Journal

ISSN: 1463-5771
Previously published as: Benchmarking for Quality Management & Technology

Online from: 1999

Subject Area: Managing Quality

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Best practice in SME adoption of e-commerce

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Title:Best practice in SME adoption of e-commerce
Author(s):Judith Jeffcoate, (Department of Information Systems, University of Buckingham, Buckingham, UK), Caroline Chappell, (The Trefoyle Partnership, Canterbury, UK), Sylvie Feindt, (Sylvie Feindt Consulting, Köln, Germany)
Citation:Judith Jeffcoate, Caroline Chappell, Sylvie Feindt, (2002) "Best practice in SME adoption of e-commerce", Benchmarking: An International Journal, Vol. 9 Iss: 2, pp.122 - 132
Keywords:Benchmarking, Internet, Small-to-medium-sized enterprises
Article type:Research paper
DOI:10.1108/14635770210421791 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:Describes how small businesses involved in e-commerce may benchmark their performance against a number of critical success factors (CSFs). The proposed approach is based on a series of interviews carried out amongst small-to-medium-sized enterprises (SMEs) whose activities were judged to represent best practice in e-commerce. Encourages an SME to analyse its own strengths and weaknesses on a continuing basis and to compare them with those of its competitors. The first step in this process is to identify the company’s attitude to growth. Next, the SME should establish a suitable generic strategy and decide on a set of objectives that support it. Finally, it should identify a set of relevant CSFs. Analysis of the KITE interviews identified 11 CSFs relevant to the competitive performance of SMEs entering the e-commerce market. Further research currently being undertaken as part of a follow-up study will be used to validate this approach.

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