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Journal cover: International Marketing Review

International Marketing Review

ISSN: 0265-1335

Online from: 1983

Subject Area: Marketing

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Benefits and challenges of global sourcing: perceptions of US apparel retail firms


Document Information:
Title:Benefits and challenges of global sourcing: perceptions of US apparel retail firms
Author(s):Jinsook Cho, (School of Business, University of Wisconsin-Madison, USA), Jikyeong Kang, (Manchester Business School, The University of Manchester, Manchester, UK)
Citation:Jinsook Cho, Jikyeong Kang, (2001) "Benefits and challenges of global sourcing: perceptions of US apparel retail firms", International Marketing Review, Vol. 18 Iss: 5, pp.542 - 561
Keywords:Clothing industry, International sourcing, Retailing
Article type:Research paper
DOI:10.1108/EUM0000000006045 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:Investigates various benefits and challenges that retail firms perceive in global sourcing, and how those benefits and challenges differ in terms of firms’ demographic and managerial characteristics. Data were collected from 148 apparel retail firms. Three benefits factors (competitive advantage, quality assurance and service enhancement) and four challenge factors (logistics, regulations, cultural difference and country uncertainty) were identified. The types and levels of benefit factors a firm achieved from global sourcing were significantly different in terms of the product type and import volume. The challenge factors associated with global sourcing were also different in terms of the product type, percentage of imports, experience, and regions of sourcing. Information provided by this study expands our understanding of sourcing activities by apparel retailers which have significant presence in the global sourcing landscape in the USA.



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