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Journal cover: Employee Relations

Employee Relations

ISSN: 0142-5455

Online from: 1979

Subject Area: Human Resource Management

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Trade union recruitment: strategic options?

Document Information:
Title:Trade union recruitment: strategic options?
Author(s):Martin McCracken, (School of Management, Napier University, Edinburgh, UK), Michael Sanderson, (School of Management, Napier University, Edinburgh, UK)
Citation:Martin McCracken, Michael Sanderson, (2004) "Trade union recruitment: strategic options?", Employee Relations, Vol. 26 Iss: 3, pp.274 - 291
Keywords:Management strategy, Recruitment, Small to medium-sized enterprises, Trade unions
Article type:Research paper
DOI:10.1108/01425450410530655 (Permanent URL)
Publisher:Emerald Group Publishing Limited
Abstract:This paper adapts the model espoused by Snape and considers avenues for trade unions to increase membership. It studies two specific industrial sectors, namely 20 non-unionised manufacturing small- to medium-sized establishments (SMEs) and four large unionised banking and insurance establishments all of which are based in the central belt of Scotland. The authors consider possible implications for trade unions in developing strategies for targeting workers in an attempt to boost trade union membership as indicated by the setting up of a TUC Organising Academy, as well as possible effects of the Employment Relations Act, 1999. Discussion also centres on employer suppression or substitution strategies, and on trade union commitment towards investing resources in workplace establishments that are either non-union or are unionised but exhibit a low union density. The authors conclude that trade unions will have to think very carefully about the rewards available when conceiving strategies aimed at increasing membership in non-union establishments, and density in unionised establishments.

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