Journal of Social Marketing
Issue(s) available: 49 – From Volume: 1 Issue: 1, to Volume: 14 Issue: 1
The “problem” of Australian First Nations doctoral education: a policy analysis
Maria M. Raciti, Catherine Manathunga, Jing QiSocial marketing and government policy are intertwined. Despite this, policy analysis by social marketers is rare. This paper aims to address the dearth of policy analysis in…
Impact of source credibility on behavioural responses to a mental health promotion social marketing campaign
Robert J. Donovan, Geoffrey Jalleh, Catherine DraneSource credibility is a key influencing factor across both commercial and social marketing. It is perhaps even more important for the latter given that the issues under…
Reducing plastic waste in the workplace: a program evaluation
Alieena Mathew, Sebastian Isbanner, Sharyn Rundle-ThieleThis study aims to develop a research agenda for the advancement of theory application in practical contexts by presenting a case study of the Engagement in Plastic-free…
ISSN:
2042-6763Online date, start – end:
2011Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Ann-Marie Kennedy