Arts and the Market: Volume 7 Issue 1

Editorial

Ben Walmsley, Laurie Meamber

Functions of intermediaries in arts-based cooperations

Berit Sandberg

Arts-based cooperations between business and the arts create innovative solutions for companies by introducing artistic practices. Cooperations of this nature are predominantly…

Critical reflections on performing arts impact evaluations

Nicola Jayne Williams-Burnett, Heather Skinner

The purpose of this paper is to present a critically reflective account of the process of conducting an impact evaluation of a dance-theatre company’s staged productions and…

Impact and OperaScotland, the listings and archive website

Peter James Fraser, Iain Simon Fraser, Stephen Fraser

The purpose of this paper is to reflect on the creation of a performing arts archive website, exploring impact in relation to the marketing and promotion of opera and…

“Audience exchange”: cultivating peer-to-peer dialogue at unfamiliar arts events

Stephanie Pitts, Jonathan Gross

The purpose of this paper is to demonstrate the usefulness of the “audience exchange” approach for audience development and research, and to highlight the insights offered by…

An evaluation of performance arts in generating business value

Tracy Harwood, Sophy Smith

The purpose of this paper is to present the findings from research that explores the business value of a performance arts-based initiative in supporting change management through…

What’s in a thang? Dancing to brand image with Miley Cyrus’ multimodal dance spectacle

George Rossolatos

The purpose of this paper is to scrutinize how Miley Cyrus’ brand values are projected through the multimodal semiotic structure of the live performance of the song Do my thang…