European Journal of Marketing: Volume 52 Issue 9/10

Subject:

Table of contents

Diagnosing member-customer ostracism in co-operatives and counterpoising its relationship-poisoning effects

Theo Benos, Nikos Kalogeras, Ko de Ruyter, Martin Wetzels

This paper aims to examine a core member-customer threat in co-operatives (co-ops) by drawing from ostracism research, assessing co-op ostracism’s impact on critical membership…

2817

Getting a “sweet” deal: does healthfulness of a sub-brand influence consumer loyalty?

Zachary Anesbury, Yolanda Nguyen, Svetlana Bogomolova

Increasing and maintaining the population’s consumption of healthful food may hinder the global obesity pandemic. The purpose of this paper is to empirically test whether it is…

1788

Reversing the endowment effect by empowering buyers and sellers

Eugene Chan, Najam Saqib

The endowment effect is well-established in economics, psychology and marketing where sellers place a higher value on a good than buyers. One potential moderator, namely, power is…

Rejecting options from large and small choice sets: the mediating role of confidence

Eugene Chan, Yitong Wang

Literature on choice has predominantly focused on selection decisions rather than rejection decisions. Research on rejection decisions has also only studied rejecting one option…

To stay or switch: breaking the habit of status quo through imagery perspective

Ruby Saine, Carlin A. Nguyen, Ali Besharat, Philip J. Trocchia

When consumers imagine themselves in various consumption scenarios, they can do so from the actor or the observer perspective. These different vantage points are known as imagery…

The appropriation cycle: novice and expert consumers

Georgia Stavraki, Emmanuella Plakoyiannaki, Jackie Clarke

Recognizing the value and limitations of current knowledge of the appropriation process in the consumption of aesthetic experiences, this research aims to generate a localized…

Pseudohomophones as brand names: Prioritising the emotionally interesting homophone

Jasmina Ilicic, Stacey Baxter, Alicia Kulczynski

The purpose of this study is to introduce the homophone emotional interest superiority effect in phonological, or sound-based, priming, whereby pseudohomophone brand names (i.e…

Consumers’ reactions to variety reduction in grocery stores: a freedom of choice perspective

Paraskevas Argouslidis, Dionysis Skarmeas, Antonios Kühn, Alexis Mavrommatis

This paper aims to propose a framework for psychological reactance–triggered adverse effects of variety reductions in grocery product categories on shoppers’ patronage intentions.

1775

High or low season?: Contrasting launch timing considerations for big-budget and low-budget entertainment products

Judy Ma, Dongling Huang, Dmitri G. Markovitch, Brian Ratchford

This paper aims to investigate the moderating impacts of seasonality on the effectiveness of new product commercialization strategies in short-lifecycle markets. The authors…

External supply chain flexibility and product innovation performance: A study of small- and medium-sized UK-based manufacturers

Wai Wai Joyce Ko, Gordon Liu, Isaac K. Ngugi, Chris Chapleo

This paper aims to examine the effect of external supply chain (SC) flexibility on the product innovation performance of small- and medium-sized enterprises (SMEs) and the…

1326

Wii are family: consumption, console gaming and family togetherness

Cathriona Nash, Lisa O’Malley, Maurice Patterson

This paper aims to understand the relationship between family togetherness and consumption. This is important given the inherent tension permeating discourses of family…

1199

Does customer satisfaction matter to managers’ earnings forecasts and stock returns?

Jenny (Jiyeon) Lee, Youngdeok Lim, Hyung Il Oh

The purpose of this study is to examine the relevance of American Customer Satisfaction Index (ACSI) to management voluntary forecasts of earnings. The authors further investigate…

1082

More than clothes hangers: cultural intermediaries in the field of fashion

Patrick P. Lonergan, Maurice Patterson, Maria Lichrou

This paper aims to elucidate how cultural intermediaries shape the subjectivity of other marketplace actors in fashion, thus preserving the illusio underpinning this field of…

2077

Livestreaming vs pre-recorded: How social viewing strategies impact consumers’ viewing experiences and behavioral intentions

Tyson Ang, Shuqin Wei, Nwamaka A. Anaza

Marketing researchers currently lack a systematic and empirical understanding of digital social viewing strategies. Drawing on social impact theory, this study aims to investigate…

4697

Consumer responses to corporate cause-related marketing: A serial multiple mediator model of self-construal, empathy and moral identity

Hsin-Ti Yang, Ghi-Feng Yen

This paper aims to adopt the perspectives of cognition and emotions to investigate whether the interdependent self-construal of consumers in a Chinese collectivist culture, along…

2958

Effects of absence positioning of unknown product ingredients on consumer evaluations

Timucin Ozcan, Ahmet M. Hattat, Michael Hair

This paper aims to investigate the effectiveness of positioning unknown ingredients either with the presence or absence of framing; both are common in marketplace (e.g. Secret…

Influence of non-attendance on choices with varying complexity

Carola Grebitus, Jutta Roosen

The purpose of this research is to test how varying the numbers of attributes and alternatives affects the use of heuristics and selective information processing in discrete…

How psychologically entitled shoppers respond to service recovery apologies

Brett Martin, Carolyn Strong, Peter O’Connor

This paper aims to examine how a shopper’s level of psychological entitlement influences how consumers respond to different types of apology by a service provider.

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Cover of European Journal of Marketing

ISSN:

0309-0566

Online date, start – end:

1967

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Prof. Greg Marshall