International Journal of Pharmaceutical and Healthcare Marketing: Volume 13 Issue 1

Role of internal service quality in enhancing patient centricity and internal customer satisfaction

Gyan Prakash, Shefali Srivastava

The purpose of this paper is to identify the antecedents and outcomes of internal service quality (ISQ) in a health-care environment. The relationships among the heterogeneous…

Structural changes and trade competitiveness in the Indian pharmaceutical industry in product patent regime

Varun Mahajan

This paper aims to present structural changes and trade competitiveness in Indian pharmaceutical industry in pre and post product patent regime. The study shows the impact of…

Towards internal marketing practices in enhancing job engagement: Practical evidence from Jordanian hospitals

Ghazi A. Al-Weshah

The purpose of this study is to explore the contribution of internal marketing (IM) practices in enhancing job engagement in Jordanian hospitals. Four dimensions of IM are…

Quality of life in patients with type 2 diabetes mellitus: a cross-sectional study

Vasiliki Sionti, Giorgos Papageorgiou, Dimitrios Peschos, George Charalambous, Evangelia Kotrotsiou, Pavlos Christodoulides, Victoria Zakopoulou, Mary Gouva

The purpose of this paper is to investigate certain social and psychological parameters and to compare them with basic demographic information, such as the gender and the…

Patient’s reaction after health-care service failure: qualitative study

Zeineb Bousnina, Imed Zaiem

This paper aims to show the impact of service failure and to shed light on the vengeance of consumer in the health-care service.

An exploratory analysis of employer branding in healthcare

Alison Berry, Jeanette Martin

The purpose of this paper is to explore how large, public companies in the health industry communicatively engage in employer branding on career homepages.

Determining the structure of pharmaceutical industry in Iran

Sara Emamgholipour, Lotfali Agheli

As the pharmaceutical industry is one of the key sectors of the health-care system, the identification of its structure is of particular importance. This paper aims to determine…