Table of contents
Consumer evaluation of ambient scent: The impact of pre-information, environment, and persuasion knowledge
Ingrid GottschalkThe purpose of this paper is to broaden the list of boundary factors which impact consumer evaluation of ambient scenting. More specifically, this study aims at demonstrating that…
1598
Stories and metaphors in retail selling
David A. Gilliam, Casey C. RockwellThe purpose of this paper is to propose future directions for research into stories and metaphors as concise communication tools that are particularly salient for the fast pace of…
787
Understanding preferences of German flower consumers: the desire for sustained beauty
Meike Rombach, Nicole Widmar, Elizabeth Byrd, Vera BitschThe purpose of this paper is to provide insights for flower retailers, horticultural practitioners and marketing managers into the prioritisation of cut flower attributes by…
3709
The influence of logistics clustering on distribution capabilities: a qualitative study
Ismail AbushaikhaThe purpose of this paper is to explore why and how firms with logistics-intensive operations such as fast-moving consumer good (FMCG) distributors benefit from residing in…
1688
ISSN:
0959-0552Renamed from:
Retail and Distribution ManagementOnline date, start – end:
1990Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Neil Towers