International Journal of Retail & Distribution Management: Volume 46 Issue 7

Planning and implementing an effective omnichannel marketing program

Barry Berman, Shawn Thelen

The purpose of this paper is to analyze differences between multichannel and omnichannel marketing, describe the advantages of omnichannel marketing and explain how retailers can…

Store attributes, relationship investment, culture, religiosity and relationship quality: A cross-cultural study

Madhurima Deb

The purpose of this paper is to investigate the impact of store-level attributes, relationship investment, culture and religiosity on relationship quality.

The influence of high level values on brand preferences of student youth in Russia

Roman Sidorchuk, Sergey Vladimirovich Mkhitaryan, Boris Vladimirovich Musatov, Aleksey Aleksandrovich Meshkov, Timur Alekseevich Tultaev

The share of student youth, as consumers, is quite significant in the world. Considering that retailers view young consumers (including student audience) an important segment of…

Drivers and barriers of omni-channel retailing in China: A case study of the fashion and apparel industry

Ying Ye, Kwok Hung Lau, Leon Kok Yang Teo

The purpose of this paper is to explore the drivers and barriers to omni-channel retailing in China, and attempts to understand how companies formulate their business strategies…

Shopping as a “networked experience”: an emerging framework in the retail industry

Eleonora Pantano, Alessandro Gandini

The purpose of this paper is to devise a comprehensive framework of the emergent shopping experience as the result of the combination of store access and the use of communication…

A discussion framework of store image and patronage: a literature review

Josh Burlison, Hiroko Oe

The purpose of this paper is to critically review the literature that explores the relationships between store image and store patronage behaviour, thereby providing the practical…