International Journal of Retail & Distribution Management: Volume 46 Issue 9

The influence of interactive window displays on expected shopping experience

Danielle Lecointre-Erickson, Bruno Daucé, Patrick Legohérel

The global aim of this paper is to provide managerial and theoretical contributions in order to guide retailers in their decision to invest in interactive storefront technology…

Branded retailer expansion on a continent-sized emerging market

Renata Maria Gomes, Jorge Carneiro, Luis Antonio Dib

The purpose of this paper is to identify patterns for the intra-market expansion of international branded retailers on a continent-sized emerging market using the network approach.

Yours ethically: The role of corporate social responsibility and employee engagement in shoplifting prevention

Balkrushna Potdar, John Guthrie, Juergen Gnoth, Tony Garry

Corporate social responsibility (CSR) is increasingly considered a central tenant of marketing strategy and a source of competitive advantage within the retail sector. As such, it…

Hong Kong, a gateway for mainland China? Examining the impact of luxury fashion retailers’ ownership structures on expansion strategies

Huifeng Bai, Julie McColl, Christopher Moore

The purpose of this paper is to examine luxury fashion retailers’ ownership structures at their internationalisation strategies in Hong Kong and mainland China.

Customer expectations and moderating role of demographics in fresh food retail: A study among Indian consumers

Rose Antony, Vivekanand B. Khanapuri, Karuna Jain

The purpose of this paper is to identify the dimensions of customer expectations and study the moderating role of demographics in the context of fresh food retail.