International Marketing Review: Volume 35 Issue 1

Revisiting the Uppsala internationalization model: Social network theory and overcoming the liability of outsidership

Mo Yamin, Yusuf Kurt

The purpose of this paper is to utilize key insights from social network theory (SNT) to enhance understanding of overcoming the liability of outsidership as a prerequisite for…

Social value, content value, and brand equity in social media brand communities: A comparison of Chinese and US consumers

Yongbing Jiao, Myriam Ertz, Myung-Soo Jo, Emine Sarigollu

The purpose of this paper is to investigate the effects of culture, personality, and motivation on social and content value, which in turn affect brand equity in social media…

Individual-level cultural consumer engagement styles: Conceptualization, propositions and implications

Linda D. Hollebeek

While the consumer engagement (CE) concept is gaining traction in the literature, little remains known regarding the ways in which consumers displaying differing cultural traits…

Explaining inconsistencies in implicit and explicit attitudes towards domestic and foreign products

Ting-Hsiang Tseng, George Balabanis, Matthew Tingchi Liu

The purpose of this paper is to examine the inconsistency of explicit and implicit domestic country bias (DCB) across different types of products and in the context of two…

Does culture impact private label performance?

Tribikram Budhathoki, Julien Schmitt, Nina Michaelidou

To better understand the disparity of private label performance across countries, the purpose of this paper is to investigate the role played by national culture. Two types of…

Intangible resources influencing the international performance of professional service SMEs in an emerging market: Evidence from India

Lori Radulovich, Rajshekhar (Raj) G. Javalgi, Robert F. Scherer

The purpose of this paper is to empirically examine the relationships between the drivers of economic growth in emerging markets to include entrepreneurial orientation (EO), human…

An international new venture’s commercialization of a medical technology innovation: The role of institutional healthcare settings

Hélène Laurell

The purpose of this paper is to explore how different country-specific institutional healthcare settings affect an international new venture’s (INV’s) selling strategies and…

The effectiveness of government policies for export promotion on the export performance of SMEs Cocoa exporters in Cameroon

Sam Zisuh Njinyah

The purpose of this paper is to examine the significance of the direct and indirect effects (through country and firm’s specific advantages) of government policies for export…

A multilevel perspective to the study of export venture performance

João S. Oliveira, John W. Cadogan

The purpose of this paper is to present several opportunities that can emerge from using a multilevel approach to study the antecedents of export venture performance, and provide…