Table of contents
Developing and validating a multi-dimensional measure of coopetition
James M. Crick, Dave CrickCoopetition, namely, the interplay between cooperation and competition, has received a good deal of interest in the business-to-business marketing literature. Academics have…
Analysis of enablers for vertical integration to enhance rural employability
Rahul Priyadarshi, Srikanta Routroy, Girish KantThe purpose of the paper is to identify, analyze and select the enablers for vertical integration of Aloe vera supply chain (AVSC) so that rural employability will be enhanced in…
A third theory: inventive negotiation
John L. GrahamThis paper aims to offer a new theory of “inventive negotiation” as a useful alternative to the outdated thinking of the past century.
Customer involvement and NPD cost performance: the moderating role of product innovation novelty
Yi Li, Gang Li, Taiwen Feng, Jinpeng XuThe purpose of this study is to examine the influence of product innovation novelty on the relationship between customer involvement and new product development (NPD) cost…
Interpersonal practice in project marketing: how institutional logics condition and change them
Bernard Cova, Per Skålén, Stefano PaceProject marketing is the specific activity of companies selling projects-to-order. Interpersonal practice is known to be important in this type of marketing. While this…
Process and output control in marketing channels: toward understanding their heterogeneous effects
James R. Brown, Jody L. CrosnoExtant research has demonstrated that marketing channel control can produce both positive and negative effects. This paper aims to use meta-analysis to understand potential…
Learn to be good or bad? Revisited observer effects of punishment: curvilinear relationship and network contingencies
Zhenxin Xiao, Maggie Chuoyan Dong, Xiaoxuan ZhuAlthough supplier-initiated punishment is widely used to manage distributors’ opportunism, its spillover effect on unpunished distributors (i.e. observers) within the same…
The effects of environmental factors on B2B e-services purchase: perceived risk and convenience as mediators
Celso Augusto de Matos, Anderson KrielowBased on the stimulus-organism-response (SOR) framework, this paper aims to analyze the influence of environmental factors (e.g. competitive pressure) on the firm’s evaluations…
Marketing activity of international new ventures – application of the EMICO framework
Izabela Kowalik, Lidia DanikOne of the approaches to study entrepreneurial marketing (EM) is the EMICO framework. The extant studies have not yet explored the application of this framework by international…
The ambiguity dilemma in procurement projects
Mehdi Rajabi Asadabadi, Keiran SharpeThe purpose of this paper is to use game theory and ambiguity theory to show how “economically rational” vendors will behave in a procurement process that runs over more than one…
The performance implications of collaborative activities in international buyer–seller exchanges: a contingency approach
Shadab KhalilThe study aims to investigate how the collaborative activities of joint action and knowledge-sharing between cross-border buyers and sellers influence the affect-state of buyers…
Tensile strength of composite ties in business relationships
John Andy WoodThis paper aims to empirically examine the proposed framework that incorporates multiple business relational ties as components in a composite that can provide strength to…
Cross-functional interconnectedness as an enabler of customer value
João Paulo Seno, Marcio Lopes Pimenta, Per Hilletofth, David ErikssonThe purpose of this study is to analyze the processes of interconnectedness in cross-functional relationships involved in customer value enabling.
How guanxi networking matters in the relation between market orientation and innovation in Asian emerging economies – the case of Markor
Henry F.L. ChungResearch focusing on the relation between market orientation and innovation in the Asian emerging economy is limited. The purpose of this study is to advance the extant literature…
Inter-firm and intra-firm coordination of buyer-supplier collaborations in new product development under conflicts of interest
Lisa Melander, Fredrik TellThe purpose of this paper is to analyze coordination mechanisms in buyer-supplier collaborations in new product development (NPD) and the influence of conflicts of interest…
Twofold relationship dynamics of supplier’s knowledge sharing
Taewon Suh, Jae C. Jung, Gail M. Zank, Richard J. ArendAssuming that supplier knowledge can either strengthen the partnership by nurturing the commitment and trust between partners or allow the buyer to be more calculative, this study…
Sustainable marketing strategy in food and drink industry: a comparative analysis of B2B and B2C SMEs operating in Europe
Edyta RudawskaThe paper aims to make a contribution by providing a comprehensive understanding of the scope of the implementation of sustainable marketing tools in SMEs operating in the food…
A practical approach to measuring the impacts of stockouts on demand
Sungil Kim, Heeyoung Kim, Jye-Chyi LuThis paper aims to propose a statistical method to measure the impacts of stockouts on demand, using a segmented linear regression model.
The antecedents and the outcomes of foreign market knowledge accumulation – the dynamic managerial capability perspective
Md Imtiaz Mostafiz, Murali Sambasivan, See Kwong GohThe purpose of this study is to establish the antecedents and the outcomes of foreign market knowledge (FMK) accumulation in the context of emerging economies. The antecedent is…
ISSN:
0885-8624Online date, start – end:
1986Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
IMP JournalEditors:
- Dr. Wesley Johnston
- Dr Ivan Snehota