Journal of Consumer Marketing: Volume 35 Issue 5

Salient environmental attributes and their value for small independent grocers

Sanit Srichookiat, Teerasak Jindabot

This paper aims to focus on the consumers’ decision process to clarify the salient attributes within the in-store environment of small independent grocers. Thus, the relative…

Self-control today, indulgence tomorrow? How judgment bias and temporal distance influence self-control decisions

Wagner Junior Ladeira, Fernando Oliveira Santini, Diego Costa Pinto, Clécio Falcao Araujo, Fernando A. Fleury

This paper aims to analyze how judgment bias (optimism vs pessimism) and temporal distance influence self-control decisions. This research also analyzes the mediating role of…

Creating the mood for humor: arousal level priming in humor advertising

Hye Jin Yoon

Surprise has been recognized as a key process in humor. Past studies have seldom tested elements that could increase the surprise in humor advertising, subsequently increasing…

Crises through the consumer lens: the role of trust, blame and risk

Aikaterini Vassilikopoulou, Apostolos Lepetsos, George Siomkos

This paper aims to examine consumer reactions during product-harm crises by measuring the impact of perceived risk, blame and trust on consumer purchase intentions. Moreover, the…

The value of gift personalization: current insights from the gift recipient’s perspective and future research directions

Marta Pizzetti, Michael Gibbert

This paper aims to explore gift personalization, i.e. the design of gifts by givers on mass-personalization platforms, from the perspective of the gift recipient.

Exploring young consumers’ trust and purchase intention of organic cotton apparel

Xiao Tong, Jin Su

The purpose of this study is to examine the effects of corporate social responsibility (CSR) reputation, product price and organic label on consumers’ perceptions of quality…

Global identity, perceptions of luxury value and consumer purchase intention: a cross-cultural examination

Jie Yang, Jieqiong Ma, Mark Arnold, Krittinee Nuttavuthisit

In today’s highly globalized marketplace, it is increasingly important to understand why some consumers prefer luxury goods. This study aims to further explore the relationship…

Developing a consumer relationship model of corporate social performance

Vicki Blakney Eveland, Tammy Neal Crutchfield, Ania Izabela Rynarzewska

This paper aims to address the complex nature of social performance (CSP/CSR) in building a trust-based consumer relationship. The relative and aggregate influence of corporate…

Macro-level antecedents of consumer brand hate

S. Umit Kucuk

This study aims to discuss the antecedent roles that corporate social responsibility and consumer complaints perform in consumer brand hate and anti-branding activities.