Journal of Consumer Marketing: Volume 36 Issue 1

Subject:

Table of contents

How game difficulty and ad framing influence memory of in-game advertisements

Frank Dardis, Mike Schmierbach, Brett Sherrick, Britani Luckman

In-game advertising continues to increase in importance for both industry and academia. However, game difficulty – an important, real-world factor – has received little attention…

1120

The influence of culture on impulse buying

Aylin Cakanlar, Tram Nguyen

This study aims to expand the understanding of impulse buying behavior by looking further into the role of culture in cross-cultural contexts.

3977

Gift-selection for close recipients: how perceived similarity of preferences affect giver’s attitude

Sumit Sarkar, Arundhati Sarkar Bose

This paper aims to investigate the impact of gift-givers’ perception of relational closeness on their gift-selection attitude and eventual selection when the gift is not a…

The influence of corporate brand perceptions on consumer satisfaction and loyalty via controlled and uncontrolled communications: a multiple mediation analysis

Tatiana Anisimova, Jan Weiss, Felix Mavondo

Drawing on the stimulus–organism–response (S-O-R) model, the purpose of this study is to investigate mediating effects of controlled and uncontrolled communications of corporate…

2516

Rethinking share-of-wallet at the bottom of the pyramid: using financial diaries to observe monthly category trade-offs

James Lappeman, Joel Chigada, Pragasen Pillay

This study provides empirical evidence for the impact that income and expenditure fluctuations have on understanding the fundamentals of BoP household share-of-wallet in South…

Addie’s coffin: consumption decisions in pursuit of an appropriate death

Steven W. Kopp, Elyria Kemp

Research on death and dying in Western culture holds that individuals engage in a denial and repression of thoughts about death. However, this paper aims to propose that some…

Listening and perseverance – two sides to a coin in quality evaluations

Narayan Janakiraman, Jorge Bullemore, Leslier Valenzuela-Fernández, Jorge Fernando Jaramillo

The purpose of this study is to examine how a service provider’s offer quality is evaluated (OQ).This study shows that attitude toward the salesperson in a service context (AS) is…

Nourish what you own: psychological ownership, materialism and pro-environmental behavioral intentions

Reto Felix, Jacob Almaguer

Researchers have become increasingly interested in the construct of psychological ownership in recent years. The purpose of this paper is to extend the target of psychological…

1780

Antecedents of indebtedness for low-income consumers: the mediating role of materialism

Celso Augusto de Matos, Valter Vieira, Katia Bonfanti, Frederike Monika Budiner Mette

The purpose of this is to propose a model in which materialism is a mediator of the effects of self-esteem, impulsiveness, attitude toward debt, attitude toward credit card and…

1132

Antecedents and consequences of self-congruity: replication and extension

Eugene Cheng-Xi Aw, Leisa Reinecke Flynn, Han Xi Chong

The purpose of this study is to propose and empirically test a framework encompassing self-congruity with its antecedents and consequences. This study also aims to test the…

1253

Consumer perceptions of genetically modified foods: a mixed-method approach

Sarah Lefebvre, Laurel Aynne Cook, Merlyn A. Griffiths

This paper aims to examine consumers’ opinions and behavioral intentions toward foods labeled as containing genetically modified (GM) (transgenic) ingredients across plant and…

2490

Unethical consumer behavior: the role of institutional and socio-cultural factors

Arpita Agnihotri, Saurabh Bhattacharya

The purpose of this study is to explore how institutional trust, frugality and materialism motivate consumers’ unethical behavior.

1768

Examining attitudes on pay for low level workers: do consumers care?

Nora Moran

This paper examines whether decisions to improve pay for low-level employees lead to more positive attitudes toward firms, depending on firm’s service reputation.

Explaining socially responsible consumption

Gerard Paul Prendergast, Alex S.L. Tsang

Consumers are becoming increasingly socially conscious when making their purchasing decisions, which in turn is providing an incentive for firms to integrate social responsibility…

3385

Who’s responsible? Representatives’ autonomy alters customers’ emotion and repurchase intentions toward organizations

Daniel B. Shank, Dawn T. Robinson

This paper aims to present and test a model of how the autonomy of an organization’s representative alters the effects of customer experiences on customer emotions and…

Consumer psychological motivations to customer brand engagement: a case of brand community

Jitender Kumar, Jogendra Kumar Nayak

This paper aims to explore the psychological motivations behind customers’ engagement with the brands and further investigate the effect of brand engagement on brand attachment…

4272

Constrained purchase decision-making process at the base of the pyramid

Nanda Choudhury, Srabanti Mukherjee, Biplab Datta

The purpose of this paper is to examine the factors affecting decision-making at the BoP and propose a framework of the consumer decision-making process at the base of the pyramid…

1756

Reducing skepticism about corporate social responsibility: roles of gender and agentic-communal orientations

Kevin P. Newman, Rebecca K. Trump

Companies are increasingly emphasizing corporate social responsibility (CSR). However, consumers are often skeptical of the sincerity of companies’ CSR claims, particularly when…

1015

Sender outcomes of online word-of-mouth transmission

Cuiping Chen, Tao (Tony) Gao

Despite the importance of online word-of-mouth (WOM) communication to senders, receivers and concerned companies alike, a surprisingly limited amount of research exists on the…

Motivations for sharing marketer-generated content on social media: a comparison between American and Korean college students

Mira Lee, Jieun Lee, Elizabeth Quilliam

This study examined both American and Korean consumers’ motivation to share marketer-generated content (MGC) on Facebook and how these motives are related to the frequency of…

1161

What kind of video gamer are you?

Nadia Jimenez, Sonia San-Martin, Carmen Camarero, Rebeca San Jose Cabezudo

This paper aims to attempt to understand the extent to which the effect of motivations on purchase intention varies for diverse segments of video gamers (depending on their…

1803

Customer service communication with customers with disability

Susan Elizabeth Taylor, Susan Balandin, Erin Wilson, Kevin Murfitt

The purpose of this paper is to review published research on retail customer service communication with people with complex communication needs (CCN) and impacts on their social…

1700

Product knowledge and information processing of organic foods

Julie V. Stanton, Laurel Aynne Cook

This paper aims to examine how product knowledge influences consumers to consider available information before choosing between organic and non-organic options. As “certified…

1534
Cover of Journal of Consumer Marketing

ISSN:

0736-3761

Online date, start – end:

1984

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editors:

  • Neel Das
  • Mujde Yuksel