Journal of Product & Brand Management: Volume 27 Issue 6

Editorial

Cleopatra Veloutsou, Francisco Guzman

I’ll have the usual: how restaurant brand image, loyalty, and satisfaction keep customers coming back

Jennifer A. Espinosa, David J. Ortinau, Nina Krey, Lisa Monahan

The purpose of this paper is to study how repeat customers utilize their established overall restaurant brand image (ORBI), overall restaurant loyalty, satisfaction and behavioral…

Guest-based hotel equity: scale development and validation

Mohammed Ismail El-Adly, Amjad Abu ELSamen

This paper aims to measure customer-based brand equity in the context of hotels, and to develop and empirically validate a new scale, named guest-based hotel equity (GBHE), by…

The impact of altruistic attribution and brand equity in food label campaigns

Stéphane Legendre, François Coderre

The purpose of this study is to analyse the impact of two determinants of purchase intention in food label campaigns: altruistic attribution and brand equity.

The relationship between price and quality in durable product categories with private label brands

Peter J. Boyle, Hyoshin Kim, E. Scott Lathrop

This paper aims to investigate price and objective-quality in durable product categories containing national and private-label (PL) brands.

Increasing consumers’ intention to use location-based advertising

Michael Schade, Rico Piehler, Claudius Warwitz, Christoph Burmann

This study aims to investigate the influence of advertising value and privacy concerns on consumers’ intention to use location-based advertising. It also explores if brand trust…

Vertical versus horizontal line extensions: a comparison of dilution effects

Michelle Childs, Byoungho Jin, William L. Tullar

Many apparel brands use growth strategies that involve extending a brand’s line horizontally (same price/quality) and/or vertically (different price/quality). While such…

The four-factor model of product design: scale development and validation

Naeem Gul Gilal, Jing Zhang, Faheem Gul Gilal

In the modern era, the significance of product design has increased because customers’ priorities in the evaluation of products have changed from product price to product design…

The impact of diverse corporate social responsibility practices on consumer product evaluations

Xiaoye Chen, Rong Huang

This paper aims to investigate whether corporate social responsibility (CSR) efforts that are oriented toward shared value creation generate any perceptual advantages in terms of…

Brand prominence in cause-related marketing: luxury versus non-luxury

Ilaria Baghi, Veronica Gabrielli

Past research on cause-related marketing (CRM) suggests that these socially beneficial initiatives can be implemented as co-branding strategies. Little is known, however, about…