Journal of Product & Brand Management: Volume 28 Issue 1

Brand as a cognitive mediator: investigating the effect of media brands as a structural feature of textual news messages

Salla-Maaria Laaksonen, Alessio Falco, Mikko Salminen, Pekka Aula, Niklas Ravaja

This study investigates how media brand knowledge, defined as a structural feature of the message, influences emotional and attentional responses to, and memory of, news messages.

It’s not all about function: investigating the effects of visual appeal on the evaluation of industrial products using the example of product color

Klaus-Peter Wiedmann, Janina Haase, Jannick Bettels, Christian Reuschenbach

Industrial markets are generally associated with objective decision-making in which rational and functional product benefits are central. Recently, however, subjective aspects of…

Drivers and outcomes of branded mobile app usage intention

Lara Stocchi, Nina Michaelidou, Milena Micevski

This study aims to examine the drivers and outcomes of the usage intention of branded mobile applications (apps), revealing findings of theoretical and practical relevance. First…

The influence of brand color identity on brand association and loyalty

ChangHyun Jin, MoonSun Yoon, JungYong Lee

This study aims to understand the specific attributes of a brand’s color identity in an investigation of the relationship between color identity, brand association and other…

NIE-based SME brand building in foreign markets: an exploratory study

Jae-Eun Chung, Byoungho Jin, So Won Jeong, Heesoon Yang

The purpose of this study is to examine the branding strategies of SMEs from NIEs, juxtaposing the different strategies used to specifically target developed and developing…

Number-location bias: do consumers correctly process the number on the product package?

Jihye Park, Yoon Jin Ma

This study aims to investigate the following three issues: whether consumers process numeric information with locational cues, which locations (horizontal vs vertical) are more…

The moderating effect of emotion regulation on the relationship between risk aversion and brand sensitivity

Seyed Mahdi Alhosseini Almodarresi, Fereshte Rasty

This paper aims to examine the moderating role of positive and negative strategies of emotion regulation on the relationship between risk aversion and brand sensitivity.

The evaluation of a brand association density metric

Marco Vriens, Song Chen, Judith Schomaker

The purpose of this paper is to propose a new brand association density metric and evaluate its performance in terms of correlations with recall, consideration, brand equity and…

A touch of gloss: haptic perception of packaging and consumers’ reactions

Gwenaëlle Briand Decré, Caroline Cloonan

This paper aims to study the cross-modal correspondence between a visual stimulus (i.e. glossiness), haptic perception and consumers’ reactions (internal responses and behavioral…