Journal of Service Theory and Practice: Volume 27 Issue 5

Value co-creation as a complex adaptive process

Francesco Polese, Cristina Mele, Evert Gummesson

Measuring customer value co-creation behavior: Developing a conceptual model based on service-dominant logic

Aurelio Tommasetti, Orlando Troisi, Massimiliano Vesci

In line with the precepts of service-dominant logic (SDL), the purpose of this paper is to devise a measurement framework of customer value co-creation practices during the…

A service research contribution to the global challenge of sustainability

Marialuisa Saviano, Sergio Barile, James Clinton Spohrer, Francesco Caputo

Poverty, hunger, inequalities, diseases, unsustainable use of resources, etc., in spite of scientific progress, still remains unsolved worldwide issues. All these issues relate to…

Searching through the jungle of innovation conceptualisations: System, network and ecosystem perspectives

Tiziana Russo-Spena, Marco Tregua, Francesco Bifulco

The purpose of this paper is to contribute to the interdisciplinary debate promoted by service research community by establishing the conceptual frame within which different…

The viable decision maker for CAS survival: how to change and adapt through fitting process

Luca Carrubbo, Francesca Iandolo, Valentina Pitardi, Mario Calabrese

The purpose of this paper is to investigate the decision-making process in the management of the complex adaptive systems (CAS), particularly focusing on the dimensions that…

Rethinking value proposition tools for living labs

Anne Äyväri, Annukka Jyrämä

The purpose of this paper is to provide a conceptual analysis on value proposition tools to be used in future empirical research and in building managerial insight. The conceptual…

A4A relationships

Francesco Polese, Jaqueline Pels, Bård Tronvoll, Roberto Bruni, Luca Carrubbo

The purpose of this paper is to investigate the characteristics of actors that allow them to relate to others actors in the system through shared intentionality (orientation) and…