Marketing Intelligence & Planning: Volume 36 Issue 7

India’s lonely and isolated consumers shopping for an in-store social experience

Brent Smith, Cindy B. Rippé, Alan J. Dubinsky

The purpose of this paper is to investigate how social loneliness, emotional loneliness and social isolation relate to Indian consumers’ enjoyment of social interaction with an…

Socio-influences of user generated content in emerging markets

Harish Kumar, Manoj Kumar Singh, M.P. Gupta

The purpose of this paper is to conceptualize the influencing characteristics of user-generated content over perceived structure of social platforms to plan various business…

Paradox and market renewal: Knockoffs and counterfeits as doppelgänger brand images of luxury

Joel Hietanen, Pekka Mattila, Antti Sihvonen, Henrikki Tikkanen

The purpose of this paper is to continue the emerging stream of literature that has found knockoffs and counterfeits to be unobtrusive or even beneficial to luxury companies by…

The impact of strategic CSR marketing communications on customer engagement

Rojanasak Chomvilailuk, Ken Butcher

The purpose of this paper is to determine the effectiveness of strategic corporate social responsibility (CSR) initiatives that seek to enhance customer engagement, through…

Consumer attitudes towards bloggers and paid blog advertisements: what’s new?

Patrick van Esch, Denni Arli, Jenny Castner, Nabanita Talukdar, Gavin Northey

Reports show that 6.77m people published blogs on blogging websites and more than 12m people write blogs using their social network. However, few studies have explored consumer…

Consumer perceptions of counterfeit clothing and apparel products attributes

Moin Ahmad Moon, Batish Javaid, Maira Kiran, Hayat Muhammad Awan, Amna Farooq

The purpose of this paper is to test and validate a modified Stimulus-organism-response (S-O-R) model with the bi-dimensional attitude toward counterfeit apparel products. The…

How does greenwashing affect green branding equity and purchase intention? An empirical research

Ulun Akturan

The purpose of this paper is to explore the relationship among greenwashing, green brand equity, brand credibility, green brand associations and purchase intention.