Young Consumers: Volume 20 Issue 1

Marketplace rumor sharing among young consumers: the role of anxiety and arousal

Subin Sudhir, Anandakuttan B. Unnithan

This study aims to explore rumor sharing behavior among young consumers by evaluating the role of state anxiety and arousal as fundamental triggers to rumor sharing behavior. This…

An investigation of age and gender differences in children’s preferences underlying choice

Marie A. Yeh, Robert D. Jewell, Cesar Zamudio

This study aims to investigate age and gender differences in young consumers’ attribute preferences that underlie their choice decisions. This research proposes and finds that…

Preventing compulsive shopping among young South-Africans and Germans

Helen Duh, Teichert Thorsten

Young consumers globally are susceptible to becoming compulsive shoppers. Having negative consequences and considering that compulsive shopping may originate from past family life…

Crowd pleasers: media characters in food company websites and apps for children

Lisa B. Hurwitz, Heather Montague, Alexis R. Lauricella, Aubry L. Alvarez, Francesca Pietrantonio, Meredith L. Ford, Ellen Wartella

Social cognitive theory suggests that children may have more favorable attitudes toward food products promoted by media characters who are similar to them, in terms of factors…