Journal of Consumer Marketing
Issue(s) available: 242 – From Volume: 1 Issue: 1, to Volume: 41 Issue: 2
Volume 40
Volume 39
Volume 38
Volume 37
Volume 36
Volume 35
Volume 34
Volume 33
Volume 32
Volume 30
Volume 29
Volume 28
Volume 27
Volume 26
Volume 25
Volume 24
Volume 23
Volume 22
Volume 21
Volume 20
Volume 19
Volume 18
Volume 17
Antecedents and consequences of conceptualizing online hyperconnected brand selection
Salman Majeed, Woo Gon KimTo influence consumer pre-purchase decision-making processes, such as brand selection and perceived brand experience, brands are interested in adopting hyperconnected…
A multidimensional lens of environmental consciousness: towards an environmentally conscious theory of planned behavior
Vishal Kumar Laheri, Weng Marc Lim, Purushottam Kumar Arya, Sanjeev KumarThe purpose of this paper is to examine the purchase behavior of consumers towards green products by adapting and extending the theory of planned behavior with the inclusion of…
Impact of fake news on social image perceptions and consumers’ behavioral intentions
Anubhav Mishra, Sridhar SamuThis paper aims to examine how content relevancy influences consumers’ preference to receive and share fake news. Further, it investigates how these receivers perceive the social…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel