Public health information programmes: can partnerships reduce costs?

Despite evidence showing the benefits of early diagnosis of breast cancer many Australian women delay seeking advice when they find a change in their breast. This paper describes the process evaluation of a national programme to encourage women to see their general practitioner within three months of finding a breast change. The programme used a partnership approach involving different sectors of the community to deliver an inexpensive national programme with sustainable community components. The programme included strategies to promote messages through the news media, television commercials, community meetings across Australia and general practitioner based strategies. This paper reports on a process evaluation of the implementation of the programme; outcome measures will be available at a later stage.