Index
Zoe Hurley
(Zayed University, UAE)
Social Media Influencing in The City of Likes
ISBN: 978-1-80262-756-5, eISBN: 978-1-80262-755-8
Publication date: 27 January 2023
This content is currently only available as a PDF
Citation
Hurley, Z. (2023), "Index", Social Media Influencing in The City of Likes, Emerald Publishing Limited, Leeds, pp. 161-166. https://doi.org/10.1108/978-1-80262-755-820231012
Publisher
:Emerald Publishing Limited
Copyright © 2023 Zoe Hurley. Published under exclusive licence by Emerald Publishing Limited
INDEX
Affordances
, 40, 46
Agency
, 59–60
Arab Spring
, 20
@arabianfox, case of
, 87–88
Audience focus groups
, 118–120
snapshots
, 118–120
Authenticity
, 6, 42–43
BBC
, 58–59
Bitcoin Fund
, 129
@black_arab_official
case of
, 105–107
objects of meaning
, 105–107
observable elements
, 105
theorising
, 107
Brand equity
, 61
Bridge of Tolerance
, 56–57
British influence, case of
, 96–97
Bucket list life
, 108
Burj Khalifa
, 21
ByteDance (Chinese company)
, 117
Calibrated amateurism concept
, 43–44
Capitalism
, 129
Cartographies, contrasting
, 93
Case study
methodology
, 84–85
methods
, 59–60
Charisma
, 13
Cigarette cards
, 11
City-branding
, 37–38
Cityscapes
, 36–37
Civil rights movement
, 13–14
CNN
, 58–59
Colonial traders
, 19–20
Community of practice concept
, 83–84
Computer-generated social media influencers
, 55–56
Conservative government
, 66
Covid Casablanca
, 95–98, 109–110
Creek Tower
, 128–129
Critical heuristics
, 90–93
Critical race theory
, 19
Critical theory
, 90–91
Cruel optimism
, 108–109
Crypto Center
, 129
Cultural sensibilities
, 36, 41–42
Culture
, 49–50
Decolonial disruption
, 31–32
Decolonial shifts
, 19–22
Deterritorialisation
, 112
Dicent Sinsigns
@hudabeauty
, 76
@rsbelhasa
, 73
@wheremyfoodat
, 71
Diegesis
, 13
Diffused aestheticism process
, 71–72
Disciplined-bodies
, 92
Douyin (Chinese version)
, 17–18
Dubai
, 4, 15
context
, 56–59
Dubai-based media research company
, 112
Dubai-based social media influencers
, 77
framing
, 49–50
government
, 59
influencers
, 78
physical terrain
, 56–57
social media influencers
, 77
social media influencing cartographies
, 82–83
technocultural spheres
, 58–59
transnational trade
, 57–58
Dubai City Walk
, 38–39
Dubai Futures
, 128–130
Dubai Marina
, 56–57
Dubai Media City
, 58–59
Dubai Presents
, 18–19
Dubai Water Canal
, 56–57
Dubai’s Department of Economy and Tourism (DET)
, 18–19
Eccentric city
, 44–45
Entangled agencies
, 114–116
snapshot of observable elements
, 114–115
snapshots of meaning
, 115–116
Ethereum
, 72
Exceptionalism
, 49–50
Existentialism
, 43
Facebook reactions
, 15
Facebook.com
, 15–16
Fantastical authenticity
, 16–17, 102
Feminism
, 4, 19
Follower-orientations
, 91
Fragmented influence
, 22–23
Framing
, 83, 104
Gallery Lafayette
, 47
Gamification of capitalism
, 15
Gatsbying
, 12
Gender
, 77, 119
Genealogy
, 18–19, 127–128
Global Media Insight (GMI)
, 112
case of
, 112–113
Global semiotics
, 68, 70, 78
analysis
, 101
Global South
, 4–5
Globalisation
, 4–5, 21, 66
Glocal cases
, 100–101
Goffman’s dramaturgical approach
, 44
Government of Dubai Media Office
, 18
Gulf Cooperation Council (GCC)
, 122–123
#Hashtag
, 62
case of
, 59–62
influencer agency
, 59–60
offices
, 59–60
Hegemony
, 32
Heuristics of influence
, 79–80
@hudabeauty
case of
, 75–77
dicent sinsigns
, 76
legisigns
, 76
objects
, 75
sign arguments
, 76–77
symbols
, 75–76
Hybrid cases
, 126–130
Dubai Futures
, 128–130
techno-semiotic culture (s)
, 128
Third Space Cityscapes
, 127–128
Hybridity
, 31–32, 65–66, 68–69, 99–100, 112
Hyper-visuality
, 22
Ideology
, 29–30, 95–96, 101
Imagined communities
, 36, 123, 131
Influence
, 48–49
authentic
, 43–46
contrasting cartographies
, 93
critical heuristics
, 90–93
disciplined-bodies
, 92
enduring
, 9–10
follower-orientations
, 91
framework of influencer heuristics
, 84–85
heuristics
, 79–80
images of
, 46–50
influencer biodata
, 80
influencer characteristics
, 83–84
influencer trajectories
, 85–90
marketing
, 40–43
Middle Eastern influencers
, 84–85
postdigital role-models
, 92–93
postdigital-amateurism
, 91–92
power of
, 28–33
serious-appeal
, 92
strategies of
, 80–84
transnational heuristics
, 81–83
Influencer agencies
, 59–63
case of #Hashtag and starfish influencer agency
, 59–62
web architectures
, 62–63
Influencer lifestyles
, 70–77
case of @hudabeauty
, 75–77
case of @rsbelhasa
, 72–75
case of @wheremyfoodat
, 70–72
Influencer trajectories
, 85–90
case of @arabianfox
, 87–88
case of @mounirlazzez
, 88–90
case of @Ranoy_
, 85–87
Influencer-genealogy
decolonial shifts
, 19–22
like economy
, 15–19
enduring influence
, 9–10
fragmented influence
, 22–23
pre-history
, 10–14
transnational reorientations
, 14–19
visuality
, 22
Influencers
, 9–10, 14, 41–42, 61–62
asset managers
, 61–62
framework of influencer heuristics
, 84–85
typology
, 80–81
@INSTACITY
, 4–7
Instagram
, 46–47, 55–56
Instagramism
, 40
Internet expansion
, 21–22
Interviews
, 101
Jumeriah Lake Towers (JLT)
, 105–107
@justin
case of
, 107–109
objects of meaning
, 107–108
observable elements
, 107
theorising
, 108–109
Kingdom of Saudi Arabia (KSA)
, 60–61, 122–123
Lebanese Broadcasting Corporation (LBC)
, 14–15
Legisigns
@hudabeauty
, 76
@rsbelhasa
, 73–74
@wheremyfoodat
, 71–72
LGBTQ1 research
, 88
Like economy concept
, 15, 19
Macro-influencer
, 80–81
Madbird (fake design company)
, 50–51
Managers
, 61–62
MBC
, 58–59
Media organisations
, 58–59
Mediatisation
, 40, 66–67
Mediatising images
, 39–46
Mediatising-self
global semiotics
, 68–70
influencer lifestyles
, 70–77
lifestyle menus
, 78
neoliberal mythmaking
, 77–78
neoliberal signage
, 65–66
self-branding
, 66–67
sign methodology
, 69–70
Mega-influencers
, 61–62
Meso-influencer
, 80–81
Meta-imaginaries
, 111–120
MetaWeek
, 59
Micro influencers
, 80–81, 113
Micro-publics
, 123
Middle East and North African (MENA)
, 9–10, 60–61
Middle East Conor McGreggor
, 88–89
Middle Eastern context
, 78
Middle Eastern Dubai-based influencers’ transnational heuristics
, 80
Middle Eastern influencers
, 84–85, 93
Mixed martial arts (MMA)
, 88–89
Mobile migrant labour
case of GMI
, 112–113
case of MMW’s TikTok
, 116–118
entangled agencies
, 114–116
meta-imaginaries
, 111–120
micro-publics
, 123
snapshot methods
, 113–114
snapshot theorizing
, 120–123
Mobile migrant women (MMW)
, 112
audience focus groups
, 118–120
case of MMW’s TikTok
, 116–118
platformed communities
, 119
Modernity
, 21, 30–31, 42
Money Kicks
, 72
@mounirlazzez, case of
, 88, 90, 92
Multi-stakeholder approach
, 7–8
#MYDUBAI
, 35, 37–39
Myth
, 68
Neoliberal hegemony
, 82–83
Neoliberal mythmaking
, 77–78
Neoliberal signage
, 65–66
Neoliberalism
, 65–66
New Woman
, 12–13
Non-fungible Tokens (NFT)
, 72
Gurus
, 72
#NOTASPACE
, 125–126
Observable elements, snapshot of
, 114–115
#ofwdubai (TikTok hashtag)
, 117
Online media monitoring platforms
, 61–63
OnlyFans (subscription sites)
, 16–17
Oriental narratives
, 96–99
case of British influence
, 96–97
orientalist tales
, 97
Orientalism
, 96–97
Orientalist cinema
, 97
Orientalist dog whistles
, 98
Orientalist illustrations
, 11
Orientalist influence
case of @black_arab_official
, 105–107
case of @justin
, 107–109
case of @Tracey
, 102–104
Covid Casablanca
, 95–96
glocal cases
, 101
oriental narratives
, 96–99
orientalist cinema
, 97
orientalist dog whistles
, 98
orientalist mediatisation
, 98–99
platformisation
, 100–101
postdigital faces, places and spaces
, 102–109
postdigital personas
, 109–110
postdigital platforms
, 110
Orientalist mediatisation
, 98–99
Orientalist tales
, 97
Palm Jumeirah
, 56–57
Parasocial connection
, 83
Parasocial heuristics
, 79–80
Parasocial relations (PSR)
, 83
Peirce’s abductive method
, 69–70
Peircean sign
, 70
Pentimento/i
, 32–33
Performance-driven platforms
, 17
Persona
, 11–12
Philippe Morris cigarettes
, 13
Picture Dubai
Dubai context
, 56–59
influencer agencies
, 59–63
postdigital hype
, 55–59
professional playbourers
, 63
Platform capital
, 130
Platform capitalism
, 66–67
Platformisation
, 100–101, 127–128
Playbour
, 15–16, 120–121
Popularism
, 4
Post-digital bubbles
, 22
Postcolonial scholarship
, 32
Postdigital cityscape
authentic influence
, 43–46
calibrating authenticity
, 50–52
city-branding
, 37–38
cityscape perspectives
, 36–37
framing Dubai
, 49–50
images of influence
, 46–50
marketing influence
, 40–43
mediatising images
, 39–46
#MYDUBAI
, 35–39
myriad-belongings
, 52
social-media-scape
, 38–39
Postdigital faces
, 102–109
Postdigital hype
, 55–59
Postdigital personas
, 109–110
Postdigital places
, 102–109
Postdigital platforms
, 110
Postdigital role-models
, 92–93
Postdigital spaces
, 102–109
Postdigital visual framework
, 80
Postdigital Visual Pentimenti
, 32–33
Postdigital visual theorising
, 128
Postdigital visualities
decolonial disruption
, 31–32
oblique visualities
, 33
postdigital visual Pentimenti
, 32–33
power of influence
, 28–33
scopic regimes
, 30–31
visible power
, 27–28
Postdigital-Amateurism
, 91–92
Power
, 4–5, 12, 28, 33
Professional playbourers
, 63
Prosumers
, 29
Protectorate of United Kingdom
, 96
Public sphere
, 121
Racism
, 129
@Ranoy_, case of
, 85–87
Religious pilgrims
, 51–52
Return on investments (ROI)
, 16
Reuters
, 58–59
@rsbelhasa
case of
, 72–75
conceptual links
, 74–75
dicent sinsigns
, 73
legisigns
, 73–74
objects
, 72
symbols
, 72–73
Scopic regimes
, 30–31
Search engine optimisation (SEO)
, 18–19, 112–113
SeekingArrangement website
, 115–116
Self- (re) presentation
, 88
Self-branding
, 66–67
Self-Orientalisation process
, 96
Self-reflexivity
, 7
Semiosis
, 5–6
Semiospheres
, 68
Semiotic theorising
, 76–77
Sexual harassment
, 129
Sheikh Zayed Road (SZR)
, 56–57
Sign arguments
, 69
@hudabeauty
, 76–77
of @wheremyfoodat
, 72
Signs
, 5–6
Dubai influencers
, 70
methodology
, 69–70
Sky News
, 58–59
Sky Views Dubai
, 37–38
Snapchat
, 55–56
Snapshot Methods
, 113–114
Snapshot of Observable Elements
, 114–115
Snapshot theorizing
, 120–123
altered states
, 121–123
Snapshots of meaning
, 115–116
Social media
, 4
auditing
, 113–114
entrepreneurs
, 61–62
influencers
, 21–22, 39, 79–80
influencing
, 128–129
scholarship
, 92
Social media ‘empowerment’ concept
, 29
Social reproduction
, 68
Social-media-scape
, 38–39
Spectacle
, 51, 127
Star Academy (Arabic-language reality show)
, 14–15
Starfish Influencer Agency, case of
, 59–62
Storytelling
, 82–83
Subculture
, 77
Subjectification
, 90–91
Superdiversity
, 21
Techno-semiotic culture (s)
, 128
Technocultural spheres
, 58–59
Technological affordances
, 46
The Only Way is Essex (TOWIE)
, 107
Theoretical pentimenti
, 32–33
Theoretical postdigital visual pentimenti
, 6–8
Theoretical snapshotting method
, 112
@thetrillionairelife
, 74–75
Third Space Cityscapes
, 127–128
TikTok
, 17–18, 55–56, 116
TikTok Academy video
, 116
Tourism
, 40–41
@Tracey
case of
, 102–104
objects of meaning
, 103–104
observable elements
, 102–103
theorising
, 104
Transnational heuristics
, 81–83
Transnational influencers
, 77
transnational influencer-genealogy
, 9–10
Transnational reorientations
, 14–19
Transnational trade
, 57–58
Tribal entrepreneurship
, 83–84
Trillion Circle
, 74–75
Trucial States
, 45–46
Turkish cigarettes
, 11
Twitter
, 61
Ultimate Fighting Championship (UFC)
, 89–90
United Arab Emirates (UAE)
, 7, 18, 35, 60–61
Violence
, 129
Visual capital
, 30–31
Visual culture
, 22, 31
paradigm
, 4–5
Visual economy
, 4
Visual framing
, 99–100
theory
, 49–50
Visual panoramas
, 36
Visual signs
, 10
Visuality
, 21–22
Web 2.0
, 62–63
Web architectures
, 62–63
Western influencers
, 93
@wheremyfoodat
case of
, 70–72
dicent sinsigns
, 71
legisigns
, 71–72
objects
, 70–71
sign arguments
, 72
symbols
, 71
Widgets
, 130
Word of mouth (WOM)
, 82
YouTube
, 72
stories
, 86
Zanzibar vibe
, 85–86
- Prelims
- Part One Signs of Influence
- 1 Introduction
- 2 Influencer-Genealogy
- Part Two Postdigital Spectacle
- 3 Postdigital Visualities
- 4 Postdigital Cityscape
- Part Three Cases of Influence
- 5 Picture Dubai
- 6 Mediatising-Self
- 7 Heuristics of Influence
- 8 Orientalist Influence
- 9 Mobile Migrant Labour
- 10 Conclusion
- Appendices
- References
- Index