20)
Advances in international marketing
New Challenges to International Marketing
ISBN: 978-1-84855-468-9, eISBN: 978-1-84855-469-6
ISSN: 1474-7979
Publication date: 6 March 2009
Citation
(2009), "Advances in international marketing", Sinkovics, R.R. and Ghauri, P.N. (Ed.) New Challenges to International Marketing (Advances in International Marketing, Vol. 20), Emerald Group Publishing Limited, Leeds, p. ii. https://doi.org/10.1108/S1474-7979(2009)0000020023
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited
- Advances in international marketing
- New Challenges to International Marketing
- Copyright Page
- List of Contributors
- Part I Internationalization
- Introduction
- The propensity to continue internationalization: A study of entrepreneurial decision-making in Australian service firms
- Factors influencing the internationalisation process of UK firms in Asia
- Tourism as a leverage of internationalization for consumer goods firms: A case study approach
- Part II Entrepreneurship and Functional Advancements
- Relationships between the dimensions of international growth orientation, environmental turbulence, and strategic orientations
- Internationalisation and technological innovation: Empirical evidence on their mutual relationship
- The role of innovative and entrepreneurial behavior in internationalization processes
- Brand image perceptions across cultures: a study of symbolic and functional associations
- Part III Collaborative Relationships
- Do firms create value through international strategic alliances?
- What causes break-ups? Factors driving the dissolution of marketing-oriented international joint ventures
- Geographic market diversification: A premium or discount in firm's value
- Part IV Methodological Advances
- The use of partial least squares path modeling in international marketing
- Advancing the understanding of construct validity and cross-national comparability: illustrated by a five-country study of corporate export information usage
- The dynamics of technological readiness in marketing units: Why cross-cultural examination is necessary
- Methodological rigor of ordinary least squares regression studies in mainstream marketing: An assessment of research reported in the Journal of Marketing