Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

ISBN: 978-1-78190-016-1, eISBN: 978-1-78190-017-8

ISSN: 1474-7979

Publication date: 21 August 2012

This content is currently only available as a PDF

Citation

(2012), "Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing", Swan, K.S. and Zou, S. (Ed.) Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing (Advances in International Marketing, Vol. 23), Emerald Group Publishing Limited, Leeds, p. i. https://doi.org/10.1108/S1474-7979(2012)0000023020

Publisher

:

Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited


Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
Advances in International Marketing
Advances in International Marketing
Copyright Page
List of Contributors
Introduction
Building Market-Based Assets in a Globally Competitive Market: A Longitudinal Study of Automotive Brands
Transferring Corporate Brand Image to Local Markets: Governance Decisions for Market Entry and Global Branding Strategy
The Impact of Luxury Brand-Retailer Co-Branding Strategy on Consumers’ Evaluation of Luxury Brand Image: The Case of Taiwan
How Should a Global Brand Manager Respond to an Ambiguous Product Harm Crisis?
Design in the Experience Economy: Using Emotional Design for Service Innovation
Crowdsourcing for Goodness Sake: Impact of Incentive Preference on Contribution Behavior for Social Innovation
Reestablishing Styling as a Prime Interest for the Management of Design
Leadership Development by Design
Designing Empowerment – Design Thinking for Social Impact
Improving Collaborative Concept Evaluation Using Concept Aspect Profile
Patent Rights: When Patent Protection May Either Encourage or Discourage Innovation
Modeling the Impact of Commitment–Trust on Cooperation and Performance: The Specific Case of Exporter and Intermediaries Relationships
The Value Flame at the Base of the Pyramid (VFBOP): Identifying and Creating a Valuable Market
The Movement of Meaning Across Cultures: A Conceptual Model for Understanding Cross-Cultural Consumption
Born Globals: How are they Different?
About the Contributors