Prelims

Half Title Page

Sport, Alcohol and Social Inquiry

Title Page

Research in the Sociology of Sport Volume 14

Sport, Alcohol and Social Inquiry: A Global Cocktail

Edited by

Sarah Gee

University of Windsor, Canada

United Kingdom – North America – Japan India – Malaysia – China

Copyright Page

Emerald Publishing Limited

Howard House, Wagon Lane, Bingley BD16 1WA, UK

First edition 2020

Copyright © 2020 Emerald Publishing Limited

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British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

ISBN: 978-1-78769-842-0 (Print)

ISBN: 978-1-78769-841-3 (Online)

ISBN: 978-1-78769-843-7 (Epub)

ISSN: 1476-2854 (Series)

About the Contributors

Guillaume Bodet is a Professor of Sport Management and Marketing at the University Claude Bernard Lyon 1 (University of Lyon) and a member of the Laboratory on Vulnerabilities and Innovation in Sport (L-VIS). His research interests deal with consumer behaviours in relation to sport objects (products, services, brands and events).

David Brown is a Reader in the Sociology of Sport and Physical Culture at Cardiff Metropolitan University. He has published widely on issues relating to the body-self-society relationship in sport and physical culture.

Terry Eddy is an Associate Professor of Sport Management at the University of Windsor, Canada. His research centres around sport marketing, particularly consumers' responses to, and behaviours towards, sponsorship and social media marketing.

Josef Fahlén is an Associate Professor at the Department of Education, Umeå University, Sweden, and Visiting Professor at the Norwegian School of Sport Sciences in Oslo. In his research, Fahlén focuses on the intersection between sport policy and the organization of sport.

Christopher J. Finlay is an Associate Professor in the Department of Communication Studies at Loyola Marymount University in Los Angeles, California. His research interests include global communication, digital media and policy, media industries and sports media.

Stéphan Fuchs is an Assistant Professor in sport marketing at the University Claude Bernard Lyon 1 (University of Lyon) and a member of the Laboratory on Vulnerabilities and Innovation in Sport (L-VIS). His research focuses on various topics to better understand the behaviour of stakeholders in sporting contexts. His latest publications focus on activation of Olympic and Paralympic sponsorship and on the relationships between marketing and alcohol.

Sarah Gee is an Assistant Professor in the Department of Kinesiology at the University of Windsor, Canada. Her current research interests seek to examine the mutually constitutive link between alcohol sponsorship and the experiential politics of athletes' sport-related drinking.

Marc Harris a PhD candidate at Cardiff Metropolitan University, United Kingdom. His research explores the social and cultural determinants of excessive alcohol use among student athletes.

Steven J. Jackson is a Professor at the University of Otago, New Zealand and a Visiting Professor at the University of Johannesburg, South Africa. A past-President of the International Sociology of Sport Association, Steve's research focuses on globalization, media and national identity.

Carwyn Jones is a Professor of Sport Ethics at Cardiff Metropolitan University. He has published books and articles on a broad range of ethical issues in sport including the relationship between alcohol and sport.

Wanderley Marchi Júnior is a Full Professor in the Department of Physical Education and Department of Social Sciences at Federal University of Parana, Brazil. His current research interests focus on the theoretical references of sport sociology and Latin American sociocultural studies of sport.

Brent McDonald is a Senior Lecturer in the College of Sport and Exercise Science at Victoria University, Australia. His research focuses on the role of sport in migration and settlement processes, inclusion and identity politics, and sport in Japanese education.

Catherine Palmer is Professor of Sociology in the School of Social Sciences at the University of Tasmania. Her current research examines women and alcohol in Australian sport and the phenomenon of fitness philanthropy.

Lamar Reams is an Associate Professor and Graduate Program Director of Sport Management at Old Dominion University in Norfolk, Virginia. His primary areas of research interest include sport consumer behaviour, particularly in the context of combat sports and sport sponsorship.

Guillaume Routier is an Assistant Professor in Sociology of Sport at the University Claude Bernard Lyon 1 (University of Lyon) and a member of the Laboratory on Vulnerabilities and Innovation in Sport (L-VIS). His current research focuses on various topics aimed at better understanding sports cultures: participation in sport and the end of a sports career; the diet of ultra trail runners; the relationship between sport and alcohol.

Bárbara Schausteck de Almeida is an Independent Scholar who undertook her PhD in Sociology of Sport at Universidade Federal do Paraná, Brazil. Her current research interests use Sociology and Political Science references to understand mega-events and sport in Brazil.

Cecilia Stenling is an Associate Professor at the Department of Education, Umeå University, Sweden. Her research focuses on the processes that take place in the nexus between public sport policy and the norms, values and practices that characterize sport's internal organizing and governance.

Kate Sylvester examined Japanese university kendo practices for women in her PhD thesis. Kate has practiced kendo for 26 years and represented her country at 7 World Kendo Championships. Her research focuses on kendo, gender politics and Japanese university sport.

Lawrence A. Wenner is Von der Ahe Professor of Communication and Ethics in the College of Communication and Fine Arts and the School of Film and Television at Loyola Marymount University, USA. He is founding Editor-in-Chief of the scholarly journal Communication and Sport, an author of nine books and over 140 scholarly journal articles and chapters that focus on media, popular culture, sport and commodification.