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Formal Choice Models of Informal Choices

Jordan J. Louviere

Robert J. Meyer

Review of Marketing Research

ISBN: 978-0-7656-2092-7, eISBN: 978-0-85724-726-1

Publication date: 1 January 2008

Citation

Louviere, J.J. and Meyer, R.J. (2008), "Formal Choice Models of Informal Choices", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 4), Emerald Group Publishing Limited, Leeds, pp. 3-32. https://doi.org/10.1108/S1548-6435(2008)0000004005

Publisher

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Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited