Review of Marketing Research: Volume 4
Subject:
Table of contents
(11 chapters)- DOI
- 10.1108/S1548-6435(2008)4
- Publication date
- Book series
- Review of Marketing Research
- Editor
- Series copyright holder
- Emerald Publishing Limited
- ISBN
- 978-0-7656-2092-7
- eISBN
- 978-0-85724-726-1
- Book series ISSN
- 1548-6435