Integrating Purchase Timing, Choice, and Quantity Decisions Models
ISBN: 978-0-7656-2092-7, eISBN: 978-0-85724-726-1
Publication date: 1 January 2008
Citation
Kumar, V. and Man Luo, A. (2008), "Integrating Purchase Timing, Choice, and Quantity Decisions Models", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 4), Emerald Group Publishing Limited, Leeds, pp. 63-91. https://doi.org/10.1108/S1548-6435(2008)0000004007
Publisher
:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited