5)
Review of Marketing Research
ISBN: 978-0-7656-2125-2, eISBN: 978-0-85724-727-8
ISSN: 1548-6435
Publication date: 1 January 2009
Citation
Malhotra, N.K. (2009), "Review of Marketing Research", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 5), Emerald Group Publishing Limited, Leeds, pp. v-v. https://doi.org/10.1108/S1548-6435(2008)0000005001
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited
- Review of Marketing Research
- Ad Hoc Reviewers
- Review of Marketing Research
- Consumer Judgment from a Dual-Systems Perspective
- Can You See the Chasm?
- Exploring the Open Source Product Development Bazaar
- A New Spatial Classification Methodology for Simultaneous Segmentation, Targeting, and Positioning (STP Analysis) for Marketing Research
- Methods for Handling Massive Numbers of Attributes in Conjoint Analysis
- A Review and Comparative Analysis of Laddering Research Methods
- Metrics for the New Internet Marketing Communications Mix
- About the Editors and Contributors